PoGo! Products Launches RipFlash DX, the First MP3/WMA Player and WMA Recorder

Business Wire, August 22, 2002

Business Editors/High-Tech Writers

BREA, Calif.--(BUSINESS WIRE)--Aug. 22, 2002

Direct WMA Encoding Allows Users to Rip Files From Their Old LPs,

Records, CDs or Cassette Collection Without the Use

of a Computer, and Play Them Back Immediately

PoGo! Products today launched RipFlash DX, the world's first encoding player to allow WMA recording. Direct WMA encoding allows users to record music directly to the RipFlash DX from virtually any audio source which allow them to convert their old LPs, CDs, Cassette Collection, voice memos, and live recordings into high quality WMA format without the use of a computer, and then play them back immediately. By uploading those files to their computer, users can then listen to the files on their PC or convert them to CDs; imagine making CDs out of their old LP record collection.

Weighing only 1.9 ounces and smaller then a deck of cards, the RipFlash DX comes packed with 128mb of internal memory with an expansion slot to allow the addition of more memory in the form of MMC cards or Secure Digital cards. The RipFlash DX has a large backlit LCD that not only supports ID3 tags but also displays the battery life, volume, and EQ as well as track time and bit rate of the song that's currently playing.

"This is an incredible gadget for anyone looking for the freedom to do whatever they please with their music collection," said Bob Fullerton, Director of Product Marketing for PoGo! Products. "The ability to take your old LP record collection and turn them into a CD is an incredible advancement."

RipFlash DX comes with earphones, an in-line remote control, neck strap, line-in cable, USB cable, installation CD, user manual, carrying pouch, 2 x AAA type batteries and is compatible with Microsoft Windows 95/98/98SE/Me/2K/XP. RipFlash DX is now available for $219.00 and will be available at all outlets that carry PoGo! Products players.

For more information contact Christine Fullerton, Media Perspective
Christine@mediaperspectives.com or 760/804-1720.

About PoGo! Products

PoGo! Products Inc. is the collaborative effort of industry veterans who are known leaders in the consumer electronic space. Corporate headquarters for PoGo! Products and home base for sales and customer service is located in Brea, California, with all manufacturing of product done in Asia with engineering teams in both locations. www.pogoproducts.com