Snapple Salutes Dye Hard Yankees Fans! Get a Yankees Makeover and Meet Wendy, The Snapple Lady, on Friday, August 23rd at Yankee Stadium

Business Wire, August 22, 2002

Business, Food/Beverage, Lifestyle & Sport Editors

NOTE TO MEDIA: Multimedia assets available

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Aug. 22, 2002

Join in the fun for Snapple Night 2002 at Yankee Stadium!

As the Bronx Bombers take on the Texas Rangers Friday, August 23rd, New York Yankees fans will have the opportunity to receive a Yankees makeover compliments of the Dye Hard Snapple Tour, not to mention watch Wendy, the Snapple Lady, participate in the home plate ceremony.

Come to Gate 6 right before Friday night's game and receive a makeover bold enough for the rowdiest Yankees fan. This summer, Snapple partnered with Manic Panic, the first alternative hair and cosmetics company, for the Dye Hard Snapple Tour, a barbershop-on-wheels that has toured the country making-over America. Snapple dressed up their bottles this year for their new ads, so they decided to makeover the country as well. This is not your average makeover -- think hair extensions, mullets and much, much more!

This Friday night, starting at 5:30 pm, The Dye Hard Snapple Tour will make its final tour stop at Yankee Stadium to show appreciation for some of baseball's most devoted fans. Fans will receive a blue-and-white Yankees makeover to show their true appreciation for the team. And since its Snapple night, fans should not forget to pick up their complimentary Yankees/Snapple bandana when entering the stadium to show off during the game.

Friday, August 23rd is Yankees/Snapple night in a 7:05 pm showdown with the Texas Rangers!

New York Yankees fans should mark their calendars and come down to the ball game to enjoy the peanuts, popcorn, and Snapple!

For an interview with Wendy, the Snapple Lady, or members of the Dye Hard Snapple Crew, please contact Sarina Fierman or Robyn Kures.

The Snapple Beverage Group, a unit of Cadbury Schweppes, plc (NYSE:CSG), has a beverage brand portfolio that includes Snapple(R), Mistic(R), Nantucket Nectars(R), Orangina(R), Stewart's(R) and Yoo-hoo(R).

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