SONOFON Implements Comprehensive Customer and Partner Relationship Management Strategy Using Siebel eBusiness Applications

Business Wire, August 28, 2002

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--Aug. 28, 2002

Real-Time Integration with Amdocs Billing System Reduces Customer

Account Creation Time from Ten Minutes to Two Minutes

Siebel Systems, Inc. (Nasdaq: SEBL), the world's leading provider of eBusiness applications software, today announced that SONOFON, the second largest communications provider in Denmark, has implemented Siebel eBusiness Applications as part of a comprehensive business transformation strategy. SONOFON has significantly improved its customer acquisition, retention, and win-back capability by placing its customers at the core of its business strategy. SONOFON has also reduced the time required to serve a new customer from ten minutes to two minutes through real-time integration with its Amdocs billing system.

Partnering with Accenture, SONOFON has deployed Siebel eCommunications Partner Relationship Management (PRM), which delivers an enterprise-wide partner management platform that helps organizations work collaboratively with partners to increase revenue, drive customer satisfaction, and reduce partner management costs. Siebel eCommunications PRM connects the company with more than 450 communications retailers across Denmark as well as creates a complete picture of the customer relationship life cycle.

By connecting Siebel eCommunications PRM at the point of sale (PoS) with back office provisioning and product and customer care processes, retailers have real-time insight into each customer's use of SONOFON's mobile, Internet, and data services; wireline solutions; status of credit and outstanding service inquiries; and the SONOFON product catalog. SONOFON uses this information to increase revenue and sales effectiveness by identifying customers susceptible to churn and maximizing the value of each customer relationship.

Seamless integration between Siebel eCommunications PRM and SONOFON's back office Amdocs billing system enables SONOFON to automate and streamline the customer account and order creation process. Previously, representatives spent up to ten minutes registering each customer for a SONOFON service, owing to the multiplicity of manually executed processes. Siebel eCommunications PRM transforms the performance of its customer creation process, reducing the time it takes to create a customer account to only two minutes.

Adding to its current deployment of Siebel eCommunications PRM and Siebel eCommunications Call Center, SONOFON will also implement Siebel eCommunications Sales, Siebel eCommunications eCustomer, and Siebel eCommunications Marketing. More than 1,000 SONOFON professionals will be uniquely positioned to deliver effective sales management; powerful marketing campaigns; and consistent, high-quality service through the Internet, the telephone, or face-to-face interaction. Improved customer insight will allow SONOFON to target lucrative customers that are most susceptible to churn with the most attractive offer to meet their business needs.

"Siebel eBusiness Applications create a single system for managing all customers and partners, through multiple channels of communication and across our complete spectrum of solutions. This visionary strategy is transforming SONOFON into an agile competitor in the Danish communications market, uniquely positioned to win, satisfy, and retain wireless and wireline customers," says Jon Hoffmann, Chief Technology Officer, SONOFON. "We chose Siebel Systems because it is the largest, most experienced, and most visionary CRM software company in the world. Its software provides SONOFON with unrivaled out-of-the-box' functionality, scalability, and ease of use."

SONOFON is the second largest communications provider in Denmark. The company markets a broad range of mobile, Internet, data services, and wireline solutions to business and personal customers throughout the country. It has over 1 million mobile subscription and prepaid customers, equivalent to 24 percent of the Danish mobile communications market, and during 2001 recorded revenues of DK kr. 350 million.

About Siebel Systems

Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 32 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.