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MTV Video Music Awards ``Connect'' Celebrities With the Groundbreaking Altec Lansing XA3021 Speakers

Business Wire, August 28, 2002

Business Editors

MILFORD, Pa.--(BUSINESS WIRE)--Aug. 28, 2002

Altec Lansing(R) Technologies, Inc., the long-time leader in the design and manufacture of computer speaker systems, announced today that their XA3021 speaker system, will be one of the premiere products included in the prestigious celebrity gift bags distributed at the MTV Video Music Awards (VMA'S) on August, 29th in New York City's acclaimed Radio City Music Hall.

"We are honored that MTV has chosen the XA3021 for inclusion in their award's giveaway," stated Mark Kapsky, Marketing Director, Altec Lansing. "These next generation speakers are a natural fit for MTVs' audiences, who are entertainment enthusiasts, our key target."

Hosted by Jimmy Fallon, the 2002 MTV VMA's will include performances by P. Diddy, Pink, Bruce Springsteen and The E Street Band, Shakira, Eminem and more. Scheduled presenters include B2K, Britney Spears, Nelly, Elton John and many others.

Altec Lansing's new XA product line is the first in the new category of speakers specifically designed for video consoles like the Sony(R) PlayStation(R)2, Microsoft(R) Xbox(TM), and Nintendo(R) GameCube(R). These products completely transform the typical TV by delivering the powerful, high- and low-frequency response gamers insist upon. The XA3021's two stereo satellite speakers combine with a powerful subwoofer to create a remarkable listening experience, with sparkling highs and ground shaking lows from 40 watts of total system power. Additionally, a wired remote control includes volume, bass equalization, and two headphone jacks (for late-night gaming without waking the neighbors). The XA3021 is available at an MSRP of $99.95.

Altec Lansing's new XA line of video game speakers for TV is available through major consumer electronics and toy retailers. For additional information about the XA line, or any of Altec Lansing's other award-winning audio products, visit www.alteclansing.com, or call toll-free at 1-800-258-3288.

About the Celebrity Gift Baskets

The gift baskets, furnished by Karen Wood of Backstage Creations, Samantha Milo Haft of On 3 Productions, and Sayre English of MTV, include a wide array of products ranging from apparel and accessories to pro-social gifts and artwork. In addition, each side of the gift trunk bears an exclusive Peter Max designed MTV logo, along with some of Max's most famous icons. Taking the gift bag world by storm since the year 2000, this dynamic duo--Wood of Backstage Creations and Haft of On 3 Productions--are driven by their unparalleled knowledge of the latest trends and their ability to repeatedly match corporations seeking brand visibility with targeted product placement opportunities. This unstoppable pair will also join forces for the 2002 MTV Video Music Awards Latinoamerica in Miami in October. Visit their sites at www.backstagecreations.com and www.on3productions.com respectively for details and photos from their various events.

About MTV

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, and TNN, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

About Altec Lansing Technologies, Inc.

Altec Lansing Technologies, Inc., has a rich legacy of blending art and science to stir the soul with high quality consumer and professional speaker systems. The market leader in personal computer speakers, Altec Lansing designs, manufactures and markets a wide range of computer and home entertainment sound systems and a line of headsets and headphones. The company's Professional division, re-launched in April 2002, builds on the storied Altec Lansing name among sound system specifiers, contractors and installers in the fixed installation market. Headquartered in Milford, PA USA and privately held, Altec Lansing has offices in Austin TX, Cary NC, Houston TX, Hyrum UT, Oklahoma City OK, Paris, Hong Kong and Tokyo. In addition, Altec Lansing has an ISO 9002 and SA8000 certified manufacturing facility in The People's Republic of China. The company employs about 1,500 people worldwide.

Altec Lansing is a registered trademark of Altec Lansing Technologies, Inc. All other trademarks are the property of their respective owners.

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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