Razorfish Appoints Cesar Brea Senior Vice President of Sales and Marketing; New Leadership Underlies Company's Increased Investment in Business Development

Business Wire, August 28, 2002

Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--Aug. 28, 2002

Razorfish, Inc. (NASDAQ: RAZF), the digital solutions provider, today announced the appointment of Cesar Brea as senior vice president of sales and marketing. The move is aimed to enhance the company's broader investment in business development and lead generation.

"Cesar has been working with us as a consultant for the past few months and has added leadership and momentum to our sales and marketing efforts," said Robert Lord, chief operating officer of Razorfish. "We recognize the need to bolster our sales and marketing programs at a time when corporations are cautious about IT spending. With Cesar's combination of technology expertise and professional consulting experience, we believe he's a strong candidate to help us build substantive, value-based client relationships."

Prior to joining Razorfish, Brea was vice president of business development at ArsDigita Corporation, an open-source enterprise application software firm focused on high-end knowledge management and collaboration solutions. Brea joined ArsDigita in mid-1999 and wrote ArsDigita's first business plan, helped in the company's funding, built the marketing team, sold and managed engagements with clients, and built partnerships with leading consulting firms, systems integrators, and infrastructure partners. ArsDigita, backed by Greylock and General Atlantic Partners, has recently been sold to Red Hat Corporation.

Prior to ArsDigita, Brea was a manager in Bain & Company's Boston office, where he specialized in high-technology strategy. He was also a principal at Symmetrix, a Boston-based software development and re-engineering consulting firm.

Brea, 39, holds an MBA with honors from Dartmouth' Amos Tuck School of Business Administration and has a bachelor's degree from Harvard College.

"I joined Razorfish because I was impressed by the valuable work it's doing for its blue-chip clients and the talent and experience of the team. It's a role in which I felt I could make a significant contribution," said Brea. "For most organizations, the big infrastructure bets have been placed and aren't likely to be expanded or changed in the current economic environment. The challenge is to make these investments as useful and usable as possible, to get the highest adoption and returns. I hope to help clients better seize these opportunities, and in doing so, contribute to Razorfish's continued profitability and success."

In related news, Mark Isenhart joins Razorfish as vice president of sales for the East Coast region, including its offices in New York and Boston. Prior to joining Razorfish, Isenhart was leading sales for the east region of Braun Consulting. Before Braun, he spent time with Whittman-Hart and CSC Consulting. Throughout his nineteen-year career, Isenhart has played a variety of roles in the consulting and systems integration industry and has demonstrated success in selling consulting engagements that help clients improve business performance. In addition to his sales experience, Isenhart has managed consulting operations, led consulting practices, and played a variety of roles on client engagements, including account manager, project manager, and business architect.

Isenhart, 41, will work closely with Razorfish's vice president of sales for the West Coast region, Quentin George. George joined Razorfish in 2001, where he manages the pipeline of business for Razorfish's offices in San Francisco, Silicon Valley, and Los Angeles.

About Razorfish:

Razorfish is a digital strategy and services provider that helps organizations leverage technology to improve productivity, increase revenue and reduce costs. Through expertise in design, user experience and technology, Razorfish builds enterprise portals and other interactive solutions that help clients enhance their relationships with their customers, employees, suppliers and partners. Razorfish is headquartered in New York and has offices in Boston, Los Angeles, San Francisco, Silicon Valley, and Tokyo. Recent Razorfish clients include Cisco Systems, Western Union, VERITAS, Microsoft, Fortis, Inc., Manulife Financial, Ford Motor Company, and GlaxoSmithKline. For more information visit: www.razorfish.com.

Forward-Looking Statement Disclaimer:

This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, the risk that we will not have sufficient capital to maintain and/or expand our operations, changes in demand for business and technology consulting services, international and domestic economic conditions, changes in competition, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2001 Form 10-K/A filed with the Securities Exchange Commission on April 24, 2002 and its quarterly report on Form 10-Q, filed August 14, 2002. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.