iSTARK Selects BroadVision for Cement Industry's First Complete Web Portal

Business Wire, August 5, 2002

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 5, 2002

iSTARK Deploys BroadVision's Enterprise Business Portal Applications

to Deliver Personalized Applications to Users Worldwide

BroadVision, Inc. (Nasdaq:BVSND), the leading provider of enterprise business portal applications, today announced that iSTARK Corporation, a leading e-business application service provider for the international cement and concrete community, has integrated BroadVision(R) applications with its Intelligent Customer Environment (ICE) portal. This Web portal enables iSTARK clients to deliver tailored access to cement products, proprietary account information, as well as business and industry intelligence at a glance to their users.

"When iSTARK embarked on building a customer-focused portal for clients, we knew that offering a high level of personalization was critical," said Dave Codack, president and CEO for iSTARK Corporation. "BroadVision was selected because it had the functionality iSTARK required and its long-term direction and vision was in tandem with ours. We're confident that BroadVision's portal applications will continue to provide a strong foundation for the ICE portal and will meet our needs moving forward."

The iSTARK ICE portal plugs into a client's backend ERP systems and extends the business processes and data contained in those systems to a wider audience. Because ICE is an enterprise portal, it has the capability to integrate existing and future business channels to provide a single company view to the customer across multiple information environments. Whether iSTARK clients want to extend their buying power to their customers, offer complementary products and services, or link into Supply Chain Management (SCM) or Customer Relationship Management (CRM) systems, the ICE enterprise portal allows clients the potential to share information and conduct business regardless of information source.

Based on industry-leading BroadVision One-To-One(R) advanced personalization technology the ICE portal helps cement companies personalize their Web applications for their users according to numerous variables. For example, information and functionality can be tailored according to users' geographic location, market segment and even to individual user's needs. Functionality is also "role-based", meaning that it can be delivered specifically according to each user's role within their company. Users can also personalize their Home Page and Profile to access the tools and information that maximize efficiencies in conducting business with iSTARK clients.

"We're pleased to extend our partnership with iSTARK. Their approach to portal solutions for the global cement and concrete industry has been well accepted by the market, having already approximately 1500 users worldwide," said Sanjay Gupta, senior vice president of marketing and alliances for BroadVision. "Using BroadVision as the basis for its portal offerings, iSTARK offers cost-effective, highly personalized portal solutions to the cement and concrete market."

About iSTARK

iSTARK is a leading e-business application service provider for the world's cement and concrete industry. The company has developed the industry's first global platform that enables portal users to manage transactions and logistics, and to share information with partners and employees worldwide.

The iSTARK portals support clients in six countries, five languages and multiple currencies. Currently there are more than 1,500 iSTARK portal users in North America, France, Belgium Spain and the Netherlands. The company is planning to extend its Web solutions to countries in the Mediterranean and in Latin America. iSTARK expects the number of users to double by early 2003.

iSTARK was formed in November 2000 to help cement and concrete companies that were seeking new ways to use the Internet to improve their business. The company is owned and funded by four leading cement and concrete providers in North America and Europe.

About BroadVision

BroadVision's (Nasdaq: BVSND) enterprise business portal applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision as the basis for their enterprise business portal initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/542-5100, email info@broadvision.com or visit www.broadvision.com.

BroadVision and BroadVision One-To-One are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.