PMG to Pair With Behr; Palisades Media Group to Handle Media Services for Behr Process Corporation

Business Wire, August 5, 2002

Business Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 5, 2002

Palisades Media Group (PMG) (www.palisades-media.com) has been retained by Behr Process Corporation to handle the media planning and buying responsibilities for the company's premium architectural product lines. Behr, tagged the "World's fastest growing paint company," is available at, among other venues, The Home Depot chain (over 1,400 stores nationwide). The announcement was made by PMG President Roger Schaffner and is effective immediately.

"At PMG we have a wealth of experience in brand development and the retail marketplace and look forward to helping Behr achieve their goals," said Mr. Schaffner. "We are pleased to add them to our list of well respected clients." The PMG Team will begin by developing the Behr plan for the third quarter of 2002.

"When we decided to look for a company to handle our media buying, Palisades Media Group had the reputation for excellence that we were looking for," said Scott Richards, Senior Vice President of Marketing for Behr Process Company. "We have every confidence that their media planning expertise will help us reach our objectives of bringing the Behr name further into the public consciousness," Mr. Richards added.

Founded in 1947, Behr's goal is to provide their customers with the highest quality stain, varnish and paint products while also giving them the best value possible. Behr employs an experienced team of chemists, chemical engineers and technicians to ensure top product standards. In this agreement with PMG, Behr hopes to increase its brand recognition by taking its message directly to the consumer, through the use of targeted television advertising.

Behr Process Corporation, www.behrpaint.com, is a subsidiary of the Masco Corporation. The Masco Corporation (NYSE:MAS) is a world leader in the manufacture of home improvement and building products, providing brand-name value-added products and services for the home and family. www.masco.com

Located in Santa Monica, California, Palisades Media Group, Inc. is a premier media buying and planning agency, serving both the entertainment (theatrical, home entertainment and video game industries) and consumer products. Founded in February 1996 by President and CEO, Roger Schaffner, the company houses a staff of over 40 experienced professionals. In just six years, the agency has enjoyed rapid and steady growth. For more information about PMG click on www.palisades-media.com .