SAS Appoints Tindal Senior Director of Corporate Communications

Business Wire, August 7, 2002

Business Editors/High Tech Writers

CARY, N.C.--(BUSINESS WIRE)--Aug. 7, 2002

SAS, the leader in business intelligence, today announced that Mike Tindal has been appointed senior director of corporate communications.

Tindal joined SAS in 1997 and most recently served as marketing director for SAS Canada.

In his new role, Tindal will lead the continued development and overall execution of the company's strategic corporate communications function. His responsibilities will include oversight of Creative Services, Corporate Public Affairs, Marketing Creative and Publications, Marketing Public Relations, sas.com and Video Communications & New Media. He will report to SAS Senior Vice President and Chief Marketing Officer Jim Davis.

"Mike has shown a broad appreciation of how communications - ranging from employee communications to public relations and advertising - impact sales and general awareness levels about SAS," said Davis. "This 360-degree view of the ways our company manages information within and external to SAS is critical in developing strategic communications that are aligned with our overall integrated marketing approach to move our business forward."

At SAS Canada, Tindal was responsible for all marketing functions in the Canadian organization and helped develop and implement overall strategy for the Canadian market. Tindal's 18 years of experience in the high-technology sector include roles in sales and marketing with Digital Equipment, Sun Microsystems and SHL Systemhouse. Prior to joining SAS, Tindal was vice president of one of Canada's largest public relations agencies, where he managed the technology practice and provided counsel to many of the country's top IT organizations.

About SAS

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 38,000 sites - including 98 of the top 100 businesses on the Fortune 500 - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. With its worldwide headquarters in North Carolina, SAS operates more than 108 U.S. and 90 foreign offices, serving customers in more than 110 countries. For more than 25 years, SAS has been giving customers around the world The Power to Know(TM). Visit us at www.sas.com.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries.(R)indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright(c)2002 SAS Institute Inc. Cary, NC, USA. All rights reserved.