Toshiba Selects Omnicom for Integrated Marketing Communications and Branding Services in the U.S

Business Wire, August 8, 2002

Business/Technology Editors

WAYNE, N.J.--(BUSINESS WIRE)--Aug. 8, 2002

Toshiba America Consumer Products, Inc. today announced the selection of a group of Omnicom Group Inc. (NYSE: OMC) agencies to serve its integrated communications and branding needs in the United States.

Omnicom's selection led by Brodeur Worldwide's integrated communications division, Precipio Partners, enables Toshiba to tap a single source to access a range of services including advertising, brand development, sales promotion, public relations, Web site development, e-marketing, as well as sales force, retail channel and internal communications. Early assignments will involve the creation of an advertising, public relations and promotion campaign in the Fall for Toshiba's line of television and DVD products, as well as a redesign of the Web site.

"We are committed to building the Toshiba brand in North America over the long-term," said Toru Uchiike, President of Toshiba America Consumer Products, Inc. "Integrating our communications efforts is a strong step toward this goal as we continue to build solid partnerships with our retailers and drive demand for our products with consumers."

According to Tina Tuccillo, Assistant Vice President, Marketing Communications, Toshiba America Consumer Products, Inc., "The Omnicom team proved its ability to bring a creative, fresh approach to our objectives for linking and integrating messages across all communications disciplines and reaching our customers most effectively.

"Equally important was measurement. The team presented a suite of measurement tools that deliver real-time tracking of the impact of our communications efforts which will allow us to show a real return on investment," Tuccillo said.

The integration of Toshiba's marketing efforts comes at a time when the company is promoting the 10-year anniversary of its Cinema Series(R) line of exclusively distributed premium-quality home entertainment products. The company is introducing a new line of 15 advanced Cinema Series(R) color TVs, including nine HDTV monitors and six widescreen models designed for high-performance and the best possible entertainment experience. In addition, Toshiba is promoting its new HD line, one of the industry's broadest with 20 models, including 13 widescreen monitors. The line features Toshiba's first LCoS (Liquid Crystal on Silicon) rear PTV, promoted as the first 1080p digital light engine projection TV for the consumer market.

An Emmy Award winner for its pioneering role in the development of DVD technology, Toshiba will also be aggressively marketing its comprehensive lineup of DVD players designed to satisfy the market's fast-growing demand for superior quality DVD entertainment.

For More Information

Editorial inquiries, as well as advertising and promotion requests, can be directed to Precipio Partners by calling 617-587-2032 or emailing toshiba@precipiopartners.com.

About Toshiba

Toshiba America Consumer Products, Inc. is an independent operating company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Last year, Toshiba consolidated product sales training, advertising, promotions, public relations, trade show and Internet activities into a single integrated marketing communications department. Visit Toshiba on the World Wide Web at http://www.toshiba.com/tacp.> About Omnicom, Precipio Partners

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Among these firms is Precipio Partners, founded in 1999 in Boston, Mass., as a division of Brodeur Worldwide.

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