Electronic Arts Wins Distinguished 2002 SPARC Award; No. 1 Video Game Company Honored for Retail Innovation and Service

Business Wire, August 9, 2002

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Aug. 9, 2002

Electronic Arts (Nasdaq:ERTS), the world's leading interactive entertainment software company, today announced that it has won the prestigious 2002 SPARC (Supplier Performance Awards by Retail Category) First Place Award. This honor is awarded based on a poll of key merchandising executives in the $550 billion mass market retailing industry conducted by DSN Retailing Today.

The 2002 SPARC First Place Award salutes Electronic Arts for its service, innovation, and overall programs that best serve the mass market retailing industry.

"We are honored to receive the SPARC award cast by top merchandising executives who recognize EA's dedication and commitment to the retail channel in terms of quality, creativity and support," said Tom Cipolla, vice president of sales, North America for Electronic Arts.

Buyers and merchandise managers from the industry's top 100 retailers voted on a specific set of performance criteria that were identified as important by merchandising executives. Among the criteria of selection were: self-sell packaging, new product innovation, on-time delivery, advertising support and quality control.

The Annual SPARC Awards, the only industry-wide vendor recognition program in mass market retailing, symbolizes the highest honor that can be paid to a supplier in the industry.

About Electronic Arts

Electronic Arts, headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $1.7 billion for fiscal 2002. The company develops, publishes and distributes software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA GAMES(TM), EA SPORTS BIG(TM) and EA.COM(SM). More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Note to Editors: Electronic Arts, EA SPORTS, EA GAMES and EA SPORTS BIG are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.com is a service mark of EA.com Inc. All other trademarks are the property of their respective owners.