Keurig Premium Coffee Systems Adds to Sales Team

Business Wire, Dec 10, 2002

Business Editors

BOSTON--(BUSINESS WIRE)--Dec. 10, 2002

Keurig Premium Coffee Systems is pleased to announce that John Barratt, Robert Conley and Timothy Flahaven have joined the company as Regional Sales Managers responsible for developing, managing and supporting Keurig's authorized distributors.

John Barratt will be responsible for Keurig's 13 state Mid-West region which includes the metro areas of Chicago, Minneapolis, Kansas City, Detroit, St. Louis, Indianapolis, Columbus, Cleveland and other markets. Mr. Barratt has extensive food products sales experience including five years with Sara Lee Corporation where he served as Key Accounts Manager. John holds both a Bachelor of Business and MBA from Marquette University. John can be contacted via e-mail at johnb@keurig.com or 847-546-8526.

Robert Conley joins Keurig as the Regional Sales Manager for a newly created Northwest Region which includes Northern California, Northern Nevada, Washington, Oregon, Idaho, Alaska and Montana. Mr. Conley's background includes sales experience in office coffee, food service and restaurant management. Robert holds a BA in Marketing from Northeastern State University. He can be contacted at robert@keurig.com and 415-447-7796.

Timothy Flahaven assumes responsibility for Keurig's 8 state West Region which spans from Wyoming to Texas, including the states of Utah, Colorado, New Mexico, Oklahoma, Arkansas, and Louisiana. Tim brings more than twenty years of business management and sales experience to Keurig as well as a BS from Ferris State University and a MBA from The University of St. Thomas. Tim's contact information is tim@keurig.com and 281-370-5995.

"Our new Regional Managers have the experience to help us build on our growth momentum, and continue providing an excellent standard of excellence service to our Keurig Authorized Distributors," said Chris Stevens, Vice President of Sales.

About Keurig Premium Coffee Systems

Keurig introduced its single-serve portion pack system in 1998, when Green Mountain Coffee Roasters was licensed to pack their specialty coffees in Keurig's patented container called the K-Cup. In 2000, Keurig partnered with coffee roasters Diedrich Coffee and Millstone. In 2001, Timothy's World Coffee of Canada and Van Houtte of Canada joined the Keurig family of roasters. In 2001, Keurig also entered into a joint venture with Ueshima Coffee Company (UCC) of Japan for exclusive distribution in Japan and nine other Asian countries.

Keurig's premium coffee system provides offices and food service locations the opportunity to offer Coffee House Taste by the Cup. Keurig's patented technology allows individuals to brew their preferred variety of fresh coffee on demand in just 30 seconds. Keurig is the #1 single cup office coffee system in North America with more than 500,000 people enjoying Keurig Brewed coffees each day. For more information, visit Keurig's website at www.keurig.com or contact them via email (keurig@keurig.com), phone (1-888-CUP-BREW) or fax (1-781-246-3499).