Salesforce.com Launches ``Success. Not Software.'' Advertising Campaign

Business Wire, Dec 11, 2002

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Dec. 11, 2002

salesforce.com

   First print advertisement in campaign reinforces salesforce.com's
 primary message of CRM success without the hassles and headaches of
                         traditional software

    Ads feature customers who have switched from client/server CRM
             Software to salesforce.com's online service

Salesforce.com, the market leader in online customer relationship management (CRM), today unveiled its latest advertising campaign, which carries an uncompromising "Success. Not Software." message. The ads build on the recent momentum salesforce.com has gained against enterprise software providers such as Siebel (NASDAQ:SEBL) and SalesLogix, a subsidiary of The Sage Group plc (London:SGE.L), with examples from salesforce.com's own customer base that have made the switch from traditional software to the hosted, Web Services-based CRM service salesforce.com touts. The new message will carry on throughout 2003, with salesforce.com dedicating over $5 million to opposing traditional software.

Tom Wong, vice president of marketing for Gomez, Inc., is quoted in an ad saying, "We switched from Siebel software to salesforce.com's Web-based service because people tend to use applications that make their jobs easier or help them make more money. Salesforce.com does both. With Salesforce.com, we are reaping all of the benefits of a world-class online CRM solution and seeing marked improvement in both productivity and ease of use."

"We are excited to launch this new advertisement as a testament to our customers' successes with salesforce.com and as further recognition of the end of software," said Marc Benioff, chairman and CEO of salesforce.com. "We invite anyone who has experienced the frustration of Siebel's unwieldy software to call 1-800-No-Software or visit our website for a free `No Siebel' t-shirt and a chance to experience our low-cost, flexible online CRM."

The first ad of the campaign runs today in the Wall Street Journal (Northern California and New York City regional editions) and in USA Today. It will also run in Selling Power's December sourcebook and January issues of CRM Magazine, CIO Magazine and Selling Power.

Salesforce.com has currently achieved more than 5,400 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk and USA Today. Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, salesforce.com has added more CRM customers than Siebel, PeopleSoft (NASDAQ:PSFT), Oracle (NASDAQ:ORCL) and SAP (NYSE:SAP) combined.

About salesforce.com

Salesforce.com builds and delivers customer relationship management (CRM) applications as scalable online services. The salesforce.com product suite -- Team Edition, Professional Edition, Enterprise Edition, Wireless Edition and Offline Edition -- gives companies of all sizes a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Red Herring 100, Upside Hot 100, Investor's Choice Award from Enterprise Outlook, Editor's Choice from TMCLabs, Top 10 CRM Implementation from Aberdeen Group and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com customers include Autodesk, Arvato Services, Dow Jones Newswires, Fujitsu Technology Solutions, Kikkoman Corporation, Le Meridien, Paymentech, PMI Mortgage Insurance, Putnam Lovell NBF, Siemens PT&D, Suntory Foods, Textron Fastening Systems, USA Today and Wachovia.

Note to Editors: Salesforce.com is a trademark of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.