Advertisers Name iVillage in Top Three Most Likely to Be Added in 2003

Business Wire, Dec 3, 2002

Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--Dec. 3, 2002

Adds New Advertiser Efflexor, a Significant Commitment

Industry Leaders Name iVillage as Key Publisher to Attract

Ad Dollars in 2003

iVillage Inc. (Nasdaq: IVIL), a leading women's media company and the number one source for women's information online, today announced a significant commitment from a new advertiser, Wyeth(R)'s prescription drug Effexor.

iVillage believes this commitment is a positive indicator of the strength of the iVillage business model and its attractiveness to advertisers.

Additionally, a recent poll of 150 media industry leaders by MediaPost Communications and released in the November 2002 issue of MEDIA Magazine, named iVillage among the top three publishers, alongside Google and CBS, as the most likely to attract advertising dollars in 2003. MediaPost Communications, an integrated publishing and content company, also owns Mediapost.com, a leading advertising and media Internet portal.

"The continued interest of our advertisers in iVillage as well as their increased dollar amount commitments shows the strength of the iVillage brand," said iVillage Chairman and Chief Executive Officer Douglas W. McCormick. "I am proud of the iVillage sales force and their success in continuing to secure client renewals and new commitments. In 2003, we look forward to attracting more advertising dollars as companies continue to value iVillage's ability to reach their target audience."

About iVillage Inc.

iVillage Inc. is a leading women's media company and the number one source for women's information online. iVillage includes iVillage.com, Women.com, Business Women's Network, Lamaze Publishing, The Newborn Channel, iVillage Solutions, Promotions.com and Astrology.com. iVillage.com is a leading online women's destination providing practical solutions and everyday support for women 18 and over. Lamaze Publishing produces advertising-supported educational materials for expectant and new parents. The Newborn Channel is a satellite television network in approximately 1,100 hospitals nationwide.

iVillage.com is organized into branded communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. Content areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work.

Established in 1995 and headquartered in New York City, iVillage Inc. (Nasdaq: IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be", "expects", "may affect", "may depend", "believes", "estimate", "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage's management, including (i) the volatile and competitive nature of the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) the impact of pending litigation on iVillage's business and financial condition. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.