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Macrovision Announces Multi-Year Copy Protection Contract With DreamWorks SKG

Business Wire, Feb 20, 2002

Entertainment Editors

SUNNYVALE, Calif.--(ENTERTAINMENT WIRE)--Feb. 20, 2002

Macrovision Corporation (Nasdaq:MVSN) announced today that DreamWorks SKG has signed a multi-year contract to copy protect its DVDs and videocassettes throughout the world.

"We are pleased that DreamWorks has joined other major studios in re-affirming their strong commitment to content protection," said Carol Flaherty, vice president of Macrovision's Video Technology Division. "Increasingly, intellectual property rights are being violated worldwide. Macrovision's technology provides a highly effective safeguard against unauthorized consumer copying that, if left unattended, costs the entertainment industry hundreds of millions of dollars each year. DreamWorks' continued support of copy protection not only protects their own titles but also the revenues of their retail partners."

Macrovision's copy protection is designed to prevent unauthorized copying of VHS, DVD and PPV/VOD programming by VCRs. Macrovision introduced its DVD copy protection in 1997. It is now utilized on over 75 percent of all video DVDs distributed by most Motion Picture Association of America (MPAA) studios, as well as corporate, educational, and special interest rights owners. Over 900 million DVDs, 3 billion videocassettes, and 75 million digital set-top boxes have utilized Macrovision's video copy protection technologies.

About DreamWorks SKG

DreamWorks SKG was formed in October 1994 by its three principal partners, Steven Spielberg, Jeffrey Katzenberg and David Geffen, as a single company to produce live-action motion pictures; animated feature films and television programs; network, syndicated and cable television programming; records; books; toys and consumer products.

About Macrovision

Macrovision develops and markets copy protection, rights management and electronic license management technologies for the home video, consumer interactive software and enterprise software markets. Macrovision has its corporate headquarters in Sunnyvale, California, with European headquarters in London and Asia-Pacific headquarters in Tokyo.

Motion picture studios, cable and satellite TV operators, consumer electronics companies and personal computer manufacturers use Macrovision's video copy protection technologies to prevent the unauthorized duplication, reception or use of copyrighted video materials.

Macrovision recently announced its MacroSafe(TM) digital rights management solution. MacroSafe is a highly scalable and flexible, open-standards-based, end-to-end solution for the secure distribution of digital media over the Internet. For more information, please visit www.macrovision.com.

Note to Editors: (c) 2002 MacroSafe is a trademark of Macrovision Corporation. Other product and company names mentioned herein may be trademarks of their respective companies or organizations.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward-looking statements. Such factors are addressed in Macrovision's filings with the Securities and Exchange Commission (available at http://www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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