Zero-Percent Financing Reduces Consumer Auto Buying Cycle by 29%; Surge in Online Purchase Interest for Domestic Automakers Translates Directly Into Dealer Sales

Business Wire, Feb 20, 2002

Unveiled earlier this year, Compete's proprietary technology positions the company as the market leader in providing in-market automotive analysis. Compete's data aggregation and analysis system monitors the behavior of more than one million active car shoppers annually and translates page-level data from all major automotive sites into consumers' explicit make/model interests. An historical profile is created for each consumer evaluated that includes every model shopped along with recency, frequency, and duration variables to accurately qualify purchase intent. Furthermore, the system evaluates buy-cycle patterns and model positioning, and overlays demographics and geographic location to enable more precise demographic and regional segmentation.

About Compete

Compete, Inc. advises leading companies on their customer strategies and competitive performance to drive online and offline sales and profits. The company delivers tangible recommendations tailored to client's specific business issues through advisory and Web-based services. Based on a data pool representing 9 million active Internet users, the largest in the industry, Compete analyzes customer activity across the Internet to provide actionable insights to help clients refine their customer attraction and retention initiatives in order to maximize loyalty and profitability. Compete is based in Boston, MA and has offices in San Francisco, CA.

Compete licenses detailed clickstream data representing the online behavior of active Internet users, yet strongly supports individual privacy and does not license personally identifiable information.