Salesforce.com Enters Into Technology Relationship With Informatica to Support Enterprise Customer Data Integration

Business Wire, Feb 22, 2002

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 22, 2002

Salesforce.com Enterprise Edition Customers Can Now Integrate

Enterprise Data Between Online CRM Solution and Other Applications

Salesforce.com, the market leader in online customer relationship management (CRM), today announced it entered into a technology integration relationship with Informatica(R) Corporation (Nasdaq:INFA) to provide data integration capabilities with salesforce.com's online CRM solution and legacy applications and databases. These secure, high-performance data exchanges enable a comprehensive view and analysis of customer-facing interactions across disparate systems.

The salesforce.com Enterprise Edition features a Web Services interface that is used to connect the online CRM solution and the Informatica data integration platform. The salesforce.com solution will provide its customers with distributed data integration, as well as the ability to share data with customers, suppliers and partners across the extended enterprise. The consolidated data can then be used for analytics and strategic planning to maximize business insight and market understanding.

"We are pleased to join with Informatica to enable our Enterprise Edition customers to integrate customer information with data housed in back-end systems," said Marc Benioff, chairman and CEO, salesforce.com. "Joining with Informatica is an essential element to our integration strategy, and a valuable option for our customers who are looking for a powerful integration solution that effectively supports analytics and strategic planning."

"We are pleased that salesforce.com recognizes the benefits of data integration and enterprise analytics to help customers derive maximum value from CRM strategies," said Bart Foster, senior vice president of marketing for Informatica. "Combining the Informatica enterprise analytic capabilities with the rapid deployment and low total cost of ownership of salesforce.com's online CRM solution will help customers benefit from a powerful online enterprise solution."

As the first complete CRM solution to be offered online, salesforce.com helps companies enhance long-term customer relationships without incurring the failure rates and massive implementation and maintenance costs associated with conventional enterprise software. Informatica provides a powerful data integration platform, optimized for rapid bulk data movement and transformation, that allows customers to quickly consolidate and move large amounts of data for analytics and planning.

For more information on how to take advantage of the integration options provided by Informatica and salesforce.com, please contact salesforce.com at 1-800-NO-SOFTWARE.

About salesforce.com

Salesforce.com builds and delivers enterprise applications as scalable online services. The salesforce.com product suite -- Professional Edition, Enterprise Edition, and Offline Edition -- gives companies a complete 360-degree view of the customer. The company's award-winning CRM solutions provide integrated online sales force automation, customer service and support management, and marketing automation applications to help companies meet the complex challenges of global customer communication. Salesforce.com has received considerable recognition in the industry, including a Five-Star rating from PC Magazine, the Deploy Award from InfoWorld, Top 10 CRM Implementation from Aberdeen Group, and InfoWorld's 2001 CRM Technology of the Year. Founded in 1999, salesforce.com is headquartered in San Francisco, with offices in Europe and Asia. Salesforce.com currently has more than 3,800 customers including Adobe Systems, Amdahl IT Services, Autodesk, Dow Jones Newswires, Eagle Global Logistics, Fujitsu Computer Products of American, Le Meridien, Paymentech, PMI Mortgage Insurance, Putnam Lovell Securities, Siemens PT&D, Sigma-Tau Pharmaceuticals, Thomas Cook Global Services, Textron Fastening Systems, USA Today and Wachovia.