ADVISORY/L.A. Area Students to Attend GRAMMY in the Schools Careers in Music Program With Music Pros On February 26, 2002, At University of Southern California

Business Wire, Feb 23, 2002

News & Assignment Editors/Entertainment Writers

ADVISORY..for Tuesday (Feb. 26)

--(ENTERTAINMENT WIRE)

Industry Professionals to Offer Candid Career Close-Ups at this

GRAMMY(R) Foundation Program Presented by the Los Angeles Chapter of

the Recording Academy(R) and Sponsored by Ford Focus

    WHAT:   Top music industry professionals discuss the realities of
            the music business and available careers in music with
            more than 1,500 L.A. area high school students at the
            GRAMMY(R) In The Schools (GITS) Careers in Music program.
            Panel discussions will be followed by a variety of
            workshops addressing various fields in the music industry.
            The day will conclude with a performance by the 2002
            GRAMMY High School Jazz Ensemble and special guest.

    WHO:    Artist Participants include: GRAMMY-winning artists
            Michael W. Smith and Steve Vai, Latin GRAMMY-winning and
            GRAMMY-nominated artist Juanes, GRAMMY-nominated artists
            Gisselle, The O'Jays, Jamie O' Neal, Pat Monahan of Train,
            Musiq Soulchild and R&B artist Tyrese, a former GITS
            participant, among others.

            Industry Professionals include: GRAMMY-award winning
            producer/songwriter Warryn Campbell, Senior Film Music
            Supervisor at EMI Music Publishing Budd Carr,
            GRAMMY-winning producer/engineer Ed Cherney,
            producer/songwriter Shep Crawford, GRAMMY and Latin
            GRAMMY-winning producer and President of Artist
            Development Worldwide for Sony Emilio Estefan,
            GRAMMY-winning recording engineer, mixer and producer
            Benny Faccone, National Chairman of the Recording Academy
            Garth Fundis, GRAMMY-winning producer Jimmy Jam,
            entertainment attorney Channing Johnson, Founder and CEO
            of Music World Entertainment Mathew Knowles, President of
            Fox Music, Inc. Robert Kraft, Dean and Professor of
            Conducting at the USC Thornton School of Music Larry
            Livingston, entertainment attorney/manager Peter Lopez,
            President/CEO of Motown Records Kedar Massenburg, Vice
            President of Creative Development at Jive Records Jonathan
            McHugh, Music Video Director for F.M. Rocks Dave Meyers,
            entertainment attorney Don Passman, GRAMMY-nominated
            songwriter Shelly Peiken, GRAMMY and Latin-GRAMMY winning
            producer KC Porter, GRAMMY-winning producer Phil Ramone,
            GRAMMY-winning engineer/producer Al Schmitt, and President
            of Gold Mountain Entertainment Ron Stone, among others.

            Moderators include: Chairman/CEO of Segue Music Daniel
            Carlin, Senior Vice President of West Coast Operations,
            Zomba Group Neil Portnow, and President/CEO of the
            Recording Academy Michael Greene.

    WHERE:  University of Southern California, Thornton School of
             Music
            Gate 3, Parking Structure C
            (Enter off of Figueroa, between Exposition Blvd. and
             Jefferson Blvd.)

    WHEN:   Tuesday, February 26, 2002
            8:30 a.m.-2 p.m.
            8:30 a.m.             Arrival and Registration (Corner of
                                   McClintock & Childs Way)
                                  Reception at Town & Gown (Press Opp)
            9-9:15 a.m.           Student Orientation (Bovard
                                   Auditorium)
            9:30-11 a.m.          Super Panels (in Bovard, Bing and
                                   Newman Auditoriums)
            11:10 a.m.-12:30 p.m. Career Workshops
                                  The World of Electronica Music;
                                   Right On Track; Making the Video;
                                   Producing Platinum; The Art of the
                                   Song; Finding Your Voice;
                                   Instrumental Exploration; Music
                                   Journalism 101; From the Top;
                                   Guitar Odyssey; Keep Your Chops Up
            12:30-1 p.m.          Lunch (Alumni Park)
            1:05 p.m.             Concert featuring GRAMMY High School
                                   Jazz Ensembles and special guest
                                   (Bovard Auditorium)

    WHY:    To encourage careers in the music business, GRAMMY In The
            Schools provides high school students an opportunity to
            interact with music industry professionals in educational
            settings throughout the country. Each student receives the
            current edition of the GRAMMY In The Schools Career
            Handbook containing interviews with professionals from a
            variety of music industry careers, as well as a resource
            guide to industry-related Web sites.

The GRAMMY Foundation is a non-profit organization dedicated to advancing music and arts education across the country and ensuring access to a rich cultural legacy of recorded sound. In partnership with the Recording Academy and its regional offices throughout the country, the Foundation implements an arc of education and preservation programs and services designed to cultivate understanding, appreciation and advancement of music and the arts for all ages.