Business Services Industry
Season Tickets and Tickets.com Sign Multi Year Agreement to Offer Online Ticket Management Solutions to Tickets.com's Clients Including Major League Baseball Teams
Business Wire, Feb 28, 2002
Business Editors
CHICAGO--(BUSINESS WIRE)--February 28, 2002
Deal Opens New Markets for Season Tickets, Broadens Tickets.com's
Online Product Offerings for Professional Sports and Arts and
Entertainment Venues Worldwide
Season Tickets today announced it was named the exclusive third-party provider of online Ticket Exchange, Ticket Management and Group Ticket Window software and services to Tickets.com (Nasdaq: TIXX). The three-year deal, which began January 18, 2002, encompasses all Tickets.com customers, including Major League Baseball teams, and provides new market opportunities for Season Tickets in the United States and around the world.
The deal will allow Tickets.com to license, distribute and promote Season Tickets' software and services to Major League Baseball (MLB) teams through Major League Baseball Advanced Media, the Interactive Media and Internet Company of MLB. In addition, Tickets.com will promote Season Tickets' software to performing arts clients as a complement to its existing integrated online functionality, which includes Tickets.com's Encore Ticket Exchange Program. Together, Tickets.com's Encore and Season Tickets' Ticket Exchange can now offer secondary market ticketing to all of Major League Baseball's teams and Tickets.com's clients, regardless of whether they have integrated Access Control equipment at the venue.
"The San Francisco Giants, using our Double Play technology, pioneered integrated electronic ticket exchange two years ago, and proved that providing a safe and reliable electronic marketplace of high quality tickets to their fans - tickets that might otherwise have gone unused - was an extremely valuable service," said Andy Donkin, President, Internet Ticketing Group for Tickets.com. "Our partnership with Season Tickets now provides us with a complementary product offering that extends our online secondary market and group ticketing products to all of our MLB teams and performing arts venues without necessarily requiring a capital investment for back office technology development."
In addition to Major League Baseball Advanced Media, Tickets.com will promote Season Tickets' Ticket Management and Exchange software to its network of thousands of entertainment organizations. This network includes performing arts centers, professional sports organizations and various stadiums and arenas in the United States, Canada, Europe, Australia and Latin America.
As part of the partnership, Season Tickets will make three software solutions available to Tickets.com's customers, including:
- Open Ticket Exchange - Software that allows select season ticket holders to resell unused tickets on the team's website and transfer tickets between the buyer and the seller. Teams can control access, prices, eligible games and all other aspects of the exchange. - Season Ticket Management - Web-based software that teams provide to corporate season ticket holders, which allows their employees to request tickets and ticket administrators to allocate or reserve tickets, track usage and pre-order concessions. - Group Ticketing - Web-based software that allows group members to individually buy tickets online, simplifying the administrative burdens on group organizers and providing enhanced data to teams.
"Today's announcement is just another indicator that Season Tickets is the dominant player in the secondary ticket market space," said Robert McAuliff, Season Tickets Chairman and CEO. "Hats off to Tickets.com and MLB.com for recognizing the benefits that our product offerings will provide to MLB fans. We are excited to be working with Tickets.com to expand our reach and open new markets for Season Tickets in the entertainment industry, allowing us to offer ticket management and exchange capabilities to theaters and concert venues throughout the United States and the world. Season Tickets looks forward to a long and prosperous relationship with Tickets.com and MLB.com."
With Ticket Management and Ticket Exchange capabilities, season ticket holders are able to capitalize on the value of season tickets by tracking their tickets and either using or selling them. Fans and corporations benefit from a legitimate ticket source and more opportunities to obtain premium seats. Teams benefit from additional attendance-driven revenues such as parking fees, merchandise and concessions. What's more, giving season ticket holders an easy and legal way to sell unwanted tickets leads to increased loyalty and improved season ticket renewal rates.
About Season Tickets
Chicago-based Season Tickets is the premier Ticket Exchange and Ticket Management software and services firm for suite and season tickets. These solutions allow sports teams and venues, event promoters, season ticket holders and corporations to manage ticket distribution and facilitate exchange of tickets for resale. Season Tickets has more than 60 clients. For more information on Season Tickets visit www.seasontickets.com or call Sue Drehobl at (630) 787-9935 Ext. 351.
About Tickets.com
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