The Biggest News in Ski Country: Telluride Officially Opens Prospect Bowl

Business Wire, Jan 10, 2002

Business, Sports & Entertainment Editors

TELLURIDE, Colo.--(BUSINESS WIRE)--Jan. 10, 2002

Telluride Ski & Golf Company:

Telluride Celebrates the Grand Opening of Prospect Bowl

Prospect Bowl Adds 733 Acres of Lift-Served Terrain,

Nearly Doubling the Size of Telluride

Street dances, exhibits, fireworks and a concert headlined by Big Head Todd and the Monsters will help Telluride usher in a new era of skiing at the resort as residents and guests celebrate the grand opening of Prospect Bowl.

Wax your skis and boards and head to Telluride for the official opening of 733 acres of new lift-served terrain that nearly doubles the size of the mountain. The Telluride community toasts a vision 30 years in the making during the weekend-long celebration, Jan. 11-13.

"I believe we can make dreams happen. After 30 years of community perseverance and dedication, we have made the dream of Prospect Bowl a reality," said Johnnie Stevens, chief operating officer for the Telluride Ski & Golf Company (Telski). "A huge thanks to everyone who helped make it happen."

Telluride has infused $14 million into Prospect Bowl to create one of the most remarkable and unique experiences in ski country. Three new Doppelmayr high-speed quads access a diversity of terrain ideal for skiers and riders of all ability levels. Ute Park Lift (No. 11), with a ride time of four minutes and a 275-foot vertical rise, serves as the beginner training area. Prospect Lift (No. 12) accesses intermediate and expert terrain with a five-minute ride time and a 1,050-foot vertical rise. Topping out at 12,260 feet, Gold Hill Lift (No. 14) covers 1,475 vertical feet in just four minutes and offers intermediates and experts breathtaking views and an expanse of steep terrain. The Lynx Lift (No. 13) is a surface lift that provides an egress out of Prospect Bowl to Lifts 1 & 10.

            Prospect Bowl Grand Opening Schedule of Events

    Friday, Jan. 11, 2002
    Street Dance on Main Street w/Cabaret Diosa             3-5 p.m.
    "Telluride: Ski Mountain, Ski Community" Exhibit        3-6 p.m.
    -- Telluride Historical Museum
    Torch Light Parade from Station San Sophia to Town   6-6:30 p.m.
    -- More than 100 ski school instructors ski from
       Station St. Sophia to the base of lift 7,
       creating a dramatic string of lights cascading
       down the face of the mountain

    Saturday, Jan. 12, 2002
    Pancake Breakfast at Telluride Conference Center       8-10 a.m.
    GRAND OPENING CELEBRATION IN PROSPECT BOWL             12-2 p.m.
    -- The event features a ribbon-cutting ceremony,
       community ski-down, barbecue, fireworks and more
    "Telluride: Ski Mountain, Ski Community" Exhibit       12-5 p.m.
    -- Telluride Historical Museum
    Evening Fireworks                                    8-8:30 p.m.
    -- Once night falls, the skies above Telluride will
       come alive with a vibrant display of color
    Big Head Todd and the Monsters with special guest
    Shawn Colvin                                              9 p.m.
    -- The concert will have guests dancing until
       midnight at the Telluride Conference Center

For more information on the Prospect Bowl Grand Opening Celebration, visit www.tellurideskiresort.com.