Business Services Industry

MLBP Grants Apparel License to 5th & Ocean to Produce Women's Wear Line

Business Wire, Jan 16, 2002

Sports Editors/Baseball Writers & Columnists

NEW YORK--(BW SportsWire)--Jan. 16, 2002

Major League Baseball Properties has granted a license to 5th & Ocean Clothing, Inc., a leader in women's licensed sportswear, to develop a full line of Major League Baseball apparel for women and girls.

5th & Ocean, which is the only company currently licensed by MLBP to produce clothing only for women and girls, will produce a line of tank tops, t-shirts and other highly fashionable items featuring all 30 Major League Baseball teams and logos.

"Women and girls make up a large portion of our fan base," said Howard Smith, Senior Vice President of Licensing for Major League Baseball Properties. "5th & Ocean has extensive knowledge of the women's sportswear market and our relationship with them will help us reach that segment of fans with an exciting and fashionable new line of apparel."

"We are very excited to partner with Major League Baseball Properties," said Alex Leiter, President of 5th & Ocean Clothing, Inc. "This relationship allows us to create an exciting new product line for an avid and loyal fan base that can only be associated with America's Pastime."

5th & Ocean Clothing, Inc., Located in Hialeah, Florida, has evolved from a junior sportswear company to a private label leader known for delivering quality and trend-setting style. Along with Major League Baseball Properties, 5th & Ocean manufactures apparel for Disney, Walt Disney World, Universal Studios, Planet Hollywood, Hard Rock Cafe, Las Vegas Properties, and national and theme parks across the nation.

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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