EA's Medal of Honor Allied Assault to Debut with New Packaging for PC Games; Videogame Industry to Follow with Newly Adopted Standard for PC Games

Business Wire, Jan 17, 2002

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Jan. 17, 2002

Electronic Arts (Nasdaq:ERTS) will roll out its PC games in new standard-sized boxes next week with the debut of EA's highly anticipated Medal of Honor Allied Assault(TM). The new industry packaging requires less space on retail shelves which allows for more inventory. It's also environmentally friendly.

Recently the Interactive Developers Software Association (IDSA) recommended a smaller, standardized PC box for educational and entertainment computer software products. As the industry leader, EA is at the forefront of implementing the new packaging standards.

Following the lead of the Interactive Entertainment Merchant Association (IEMA), the IDSA recommends the standardized size of 5.25"W, 7.5"H, 1"D, a package design with an established history in electronic media, including console video game and DVD packaging.

"We're really looking forward to the uniform appearance that the new, standardized PC boxes will give our stores," said Jerry Madaio, vice president of PC merchandise for Electronics Boutique. "Having many more PC titles faced outward, showing more of the box art, is a real advantage for our shoppers."

"A standardized box size for all our products means enhanced continuity in designing packaging for console and PC games, yet does not diminish the communication of benefits and features that consumers seek when making purchasing decisions," said Tom Cipolla, EA's vice president of sales.

All EA PC titles will now ship in the new standardized PC boxes. Following the roll out of Medal of Honor Allied Assault, key upcoming PC titles from EA include, Black & White(TM): Creature Isle Expansion Pack, Tiger Woods PGA TOUR(R) Golf 2002, Sid Meier's SimGolf(TM), and The Sims(TM) Vacation.

About Medal of Honor Allied Assault

In Medal of Honor Allied Assault, players assume the role of Lt. Mike Powell, member of the famed 1st Ranger Battalion who gets recruited by the OSS and battles through over 20 levels that are based on historical military campaigns of World War II. Medal of Honor Allied Assault gives players a sense of the courage it took to survive the landings at Normandy, the assault at Arzew, and a rendezvous with the Resistance outside the village of St. Lo, and the push through the heavily defended border of Germany itself to take the bridge at Remagen. Medal of Honor Allied Assault for the PC, carries a "T"(Teen) rating from the ESRB and will be priced at US MSRP $49.99. For more information on Medal of Honor Allied Assault, visit the official website at http://www.mohaa.ea.com

ABOUT ELECTRONIC ARTS

Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $1.3 billion for fiscal 2001. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA GAMES(TM), EA SPORTS BIG(TM) and EA.COM(SM). More information about EA's products and full text of press releases can be found on the Internet at http://www.info.ea.com.

Note to Editors: Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, Medal of Honor Allied Assault, The Sims and SimGolf are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. EA.COM is a service mark of EA.com Inc. Black & White is a trademark of Lionhead Studios Ltd. Tiger Woods and PGA TOUR are trademarks of their respective owners and used by permission. All other trademarks are the property of their respective owners.