ProClarity Expands Operations into the Asia Pacific Region With Opening of Sales Office in Singapore; Announces Appointment of George Kong as General Manager

Business Wire, Jan 17, 2002

Business/High Tech Editors

SINGAPORE & BOISE, Idaho--(BUSINESS WIRE)--Jan. 17, 2002

ProClarity Corporation, an award-winning provider of enterprise analytic solutions, today announced that it is expanding into the Asia Pacific region with the opening of a representative office in Singapore.

The new sales office will enable ProClarity to better support its existing partners, customers and the growing demand for ProClarity's analytic solutions in the region. ProClarity also announced the appointment of George Kong as General Manager for the region. Kong, who has over sixteen years of experience in the IT industry, is responsible for managing operations and expanding ProClarity's market presence. Efforts will focus on the following markets: Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand.

"Our expansion into the Asia Pacific region with the opening of the office in Singapore illustrates the increasing strategic importance and global scope and potential of the business analytics market and is indicative of the explosive 125% revenue growth we have experienced over the past eighteen months," said Johan Pellicaan, International Managing Director for ProClarity Corporation. "We felt it was important to establish a local ProClarity presence in the region in order to increase demand for ProClarity's products and ultimately enhance our position in the global business intelligence marketplace."

ProClarity has also been working in tandem with Microsoft on business intelligence co-offerings and solutions. Using Microsoft SQL Server Analysis Services, ProClarity's solutions complement the wide range of business intelligence solutions and offerings by Microsoft. Some of the key customers who have benefited from this include Pfizer, ABN AMRO, GE Capital, Crown International, Kerry Foods, Roche, Hitachi, Canon and Merck.

Said Rob Murray, Director for Partners and Solutions Group (Asia), Microsoft, "It is great to see ProClarity expanding into Asia Pacific with their regional office in Singapore. The demand by customers for flexible and agile business intelligence solutions with a quick return on investment is particularly important during the current challenging economic period. The combination of the Microsoft Analysis Services provided through our Microsoft SQL Server and ProClarity Analytic Platform offerings is one of the most scalable, cost-effective and fastest-growing solutions available. We look forward to working with ProClarity to help our mutual customers realize the strategic value of business intelligence for their success in the market place."

"I am excited to be joining the ProClarity team and look forward to playing a key role in guiding ProClarity's expansion and commitment to transforming the analytics market in the region," said George Kong, General Manager of ProClarity Asia Pacific Operations. "I anticipate success in working with our existing partners and customers as well as helping new organizations realize the benefits of easily and cost-effectively deploying large-scale ProClarity tailored analytic solutions for increased enterprise decision making capabilities and efficiency."

About ProClarity Corporation

ProClarity Corporation is an award-winning provider of analytic solutions with the intelligence to drive business success. Founded in 1995, ProClarity develops tailored analytic solutions that enable enterprise organizations to derive the maximum business advantage from their valuable data capital. ProClarity is a privately held company headquartered in Boise, Idaho, with European headquarters in the Netherlands and offices in London, Milan, Paris, Stockholm and Singapore. ProClarity analytics help such leading companies such as AT&T, AOL Time Warner, Allstate, Compaq, CompUSA, Ericsson, GE Capital, HP, Nordstrom, Pfizer, Van Kampen and Verizon measure, predict and optimize business performance. Platform OEM customers include ABC Technologies, Changepoint, comScore Networks, Epicor, FRx, Manhattan Associates, Manugistics, Microsoft Great Plains Business Solutions and WebTrends. For more information visit the web site at www.proclarity.com.

ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.