Iomega and ValuSoft Release Burn & Go Gold, CD Burning Software

Business Wire, Jan 21, 2002

Business Editors & Technology Writers

MINNEAPOLIS--(BUSINESS WIRE)--Jan. 21, 2002

New PC Program Features Iomega's HotBurn Software for CD Recording,

Offers A Simplified Solution For Complex CD Burning

Iomega Corporation (NYSE:IOM), a global leader in reliable portable data storage, and ValuSoft, a leading global publisher and distributor of interactive entertainment and productivity software, have teamed up to introduce Burn & Go Gold(TM), the newest CD burning software for PC.

The sequel to Burn & Go(TM), ValuSoft's highly successful debut CD-Recording program, Burn & Go Gold features HotBurn from Iomega. This powerful new program combines what were once time-consuming CD recording functions into one powerful and customizable interface.

Perfect for backing up hard drives, creating custom music CDs, burning MP3s and organizing digital photos, Burn & Go Gold offers a full suite of features including:

-- Simple Two Step Process--Simply select the files you want to record and
select Create CD.

-- Drag `n' Drop Burning--Easily move and burn selected media with the click of
a mouse.

-- Direct CD-to-CD Copy--Copy from a source CD directly to a CD-R/RW drive.

-- Multi-platform Capabilities--Create data CDs that are readable on most
available Operating Systems.

-- Mix Hot Audio CDs--Burn & Go Gold technology automatically translates MP3
files to standard audio format so users can take their favorite music from
their computer to their car, stereo or portable CD player.

-- Read and Write Tests--Non-interactive read tests allow users to test the
throughput of their CD-ROM drives, while simulated write tests tell users the
maximum write speed of their system.

-- Prevent Burning Errors--Support for BURN-Proof(TM) and other technologies
help minimize costly burning errors caused by buffer under runs.

"HotBurn has consistently performed faster than industry leading products in usability testing," says Germaine Ward, Vice President of Sales for Iomega. "In four out of five tasks measured, users were able to set up and complete CD projects quicker using our technology. Burn & Go Gold offers consumers a more powerful and robust solution in this highly competitive category."

Burn & Go Gold's technology extends beyond burning CDs. Integrated label technology imports file and track information for quicker label and jewel case cover creation. Users can create their own disk art using label templates, or select from 10,000 cool clipart images. Burn & Go Gold also includes 20 CD labels and a labeling system for users to affix their custom CD labels onto their newly burned CDs.

"We are pleased to have partnered with Iomega," states Scott Zerby, President of ValuSoft. "They have made the overwhelmingly complex task of CD burning fast, easy and fun for everyone--whether a novice or experienced user. They have set a new standard for the CD-Recording software category."

Burn & Go Gold will be available for $19.99 SRP at most computer software retailers and mass merchants in January.

About Iomega

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R), Peerless(TM) drives and disks, and Iomega QuikSync(TM) software; Iomega also markets Iomega CD-RW drives, CompactFlash(TM) and SmartMedia(TM) memory cards, DataSafe(TM) network attached storage (NAS) servers and the Iomega Microdrive(TM) miniature hard drive. Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at http://www.iomega.com.

About ValuSoft

ValuSoft, Inc., is a leading global publisher and distributor of consumer-priced software. Based in suburban Minneapolis, MN, ValuSoft markets a wide variety of interactive entertainment and productivity software to the mass-market audience. ValuSoft can be found on online at http://www.valusoft.com.

All brand and product names are trademarks and registered trademarks of their respective holders.