Yahoo! and J.D. Power and Associates Team to Expand Online Research Across Multiple Industries and in Global Markets

Business Wire, Jan 22, 2002

Business Editors

SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 22, 2002

Consumer-Friendly Highlights From J.D. Power Automotive Studies to

be Available to Yahoo! Consumers

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, commerce and media company, and J.D. Power and Associates, a global marketing information services firm, today announced an agreement to conduct selected J.D. Power surveys online, utilizing Yahoo!'s technical expertise and global platform.

Under the terms of the agreement, Yahoo! will leverage its global reach and targeting capabilities to administer select J.D. Power and Associates surveys among Yahoo!'s audience of more than 219 million unique monthly users worldwide. Industries under consideration include automotive, financial services, home building, telecom, travel and utilities. To conduct this research, Yahoo! will utilize its survey platform, which is a global recruiting, data processing, analysis and reporting system based on information provided by Yahoo! users.

The agreement also provides J.D. Power with an online distribution channel to offer Yahoo! users selected automotive quality and customer satisfaction highlights from the J.D. Power database. This information, packaged in a consumer-friendly format, will help new-vehicle shoppers on Yahoo! Autos (http://autos.yahoo.com) make more informed decisions.

"With the largest global audience on the Web and a superior competency in identifying very specific target audiences, Yahoo! has the unique ability to offer J.D. Power the ideal platform to expand their online initiatives and rapidly target and acquire survey participants in an efficient and cost-effective manner," said Greg Coleman, EVP, North American Operations, Yahoo!. "We feel there is tremendous opportunity in the research marketplace for Yahoo! and we are thrilled that J.D. Power, a leader in the research industry, is working with us."

Stephen C. Goodall, president and chief operating officer at J.D. Power and Associates, said, "Yahoo!'s impressive global community of users and their proven online technical expertise will enhance our ability to provide actionable information across industries and cultures. This agreement complements our core research capabilities by capitalizing on the global reach and immediacy of the Internet."

About J.D. Power and Associates

Headquartered in Agoura Hills, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on actual responses from millions of consumers annually. J.D. Power and Associates can be accessed through the Internet at www.jdpa.com.

About Yahoo!

Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

Yahoo!, and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.