New washingtonpost.com Real Estate Section Gives Users a 360-Degree Internet Experience

Business Wire, Jan 22, 2002

Business Editors/Hi-Tech Writers

ARLINGTON, Va.--(BUSINESS WIRE)--Jan. 22, 2002

-- Focus is on "Orbiting" Content Around User to Meet their Real

Estate Needs - No Matter Where They Are in the Section --

washingtonpost.com today launched a new real estate section that puts the user at the center of a 360-degree Internet experience.

The new section not only boasts deep and trusted content from The Washington Post and other sources, it also surrounds users with the tools, features and news that allow them to meet their complete real estate needs.

"'Content orbiting' is a powerful way to deliver the most useful and interesting experience for our users," said washingtonpost.com CEO and publisher, Christopher M. Schroeder. "The goal is to eliminate dead-ends and make certain that wherever users go on our site they can easily and quickly move from one task to the next. Whether users are real estate buyers, sellers, renters or owners, they will find a logical path through news and tools that will help them learn and make decisions."

The washingtonpost.com real estate section is available at www.washingtonpost.com/realestate.> The new section surrounds users with a wide range of trusted content and interactive resources, including washingtonpost.com's exclusive Home Values and Recent Sales features, which allow consumers to research the values and selling prices of area properties.

In addition, the site features extensive real estate listings from a variety of sources, stories from Post writers, Web-only columns and reports, live discussions, and message boards. Accompanying this strong package is information from Featured Advertisers, which provides a virtual marketplace that includes homes for sale, loan rates and offers, rental properties, commercial listings and more.

Schroeder continued, "It's a significant challenge to bring our deep content and resources to the user in a clear, navigable way. Our approach puts the all-important search feature at the center of the experience, and then continually surrounds the user with related information and tools. The resources we make available are both obvious, such as providing home buyers with recent mortgage rates, and more subtle, such as giving renters a mortgage calculator to see if they'd be better off buying. The result is a fulfilling, logical user experience that gives users 360 degrees of access to the real estate world."

washingtonpost.com (www.washingtonpost.com) is an award-winning news, information and entertainment resource on the World Wide Web. Local, national and international users look to washingtonpost.com as the source of The Washington Post online.

The site offers the day's Washington Post, continually updated news coverage, breaking stories and extensive original content, as well as a growing suite of cultural, community and commerce services that make it the definitive guide to Greater Washington.

washingtonpost.com is published by Washingtonpost.Newsweek Interactive, the new-media and electronic-publishing subsidiary of The Washington Post Company. (NYSE:WPO).