Yahoo! Introduces Top 10 Music Video Countdown; LAUNCH, Your Yahoo! Music Experience, Debuts New Top 10 Countdown of Most Requested Videos on launch.yahoo.com

Business Wire, Jan 29, 2002

Entertainment Editors

SANTA MONICA, Calif.--(ENTERTAINMENT WIRE)--Jan. 29, 2002

Yahoo! Inc. (Nasdaq:YHOO), a global Internet communications, commerce and media company, today announced the debut of a Top 10 music video countdown on its music destination, LAUNCH, Your Yahoo! Music Experience (http://launch.yahoo.com).

Home to the Web's largest collection of music videos, LAUNCH, Your Yahoo! Music Experience, has created an entertaining video countdown where fans get a continuous stream of the ten most popular videos representing a wide range of music genres.

In addition to offering the latest, most requested videos, the LAUNCH Top 10 Countdown enables viewers to participate in trivia polls, access detailed artist information and purchase music, all via real-time links customized to each video.

The LAUNCH Top 10 Countdown will be updated weekly based on the most requested selections from the 8,000+ on-demand music video library. In its debut week, the top 10 includes artists such as Britney Spears, Shakira, Linkin Park, Ja Rule, *NSYNC and Creed. In addition to a compelling music experience, the LAUNCH Top 10 Countdown will provide a dynamic, authoritative chart system reflecting the tastes of the vast base of online music consumers. Here is this week's LAUNCH Top 10:

         1 -      Britney Spears - Not A Girl, Not Yet A Woman
         2 -      Britney Spears - I'm A Slave 4 U
         3 -      Shakira - Wherever, Whenever
         4 -      Linkin Park - In The End
         5 -      *NSYNC - Girlfriend
         6 -      Ja Rule - Always On Time
         7 -      Creed - My Sacrifice
         8 -      Pink - Get The Party Started
         9 -      Busta Rhymes - Break Ya Neck
         10 -     Nelly - No. 1

The LAUNCH Top 10 Countdown will be available via links throughout the LAUNCH site, and will be presented to users automatically after they select and watch any on-demand video. With over 10 million music videos streamed monthly from the LAUNCH video collection, the new Top 10 Countdown is positioned to gain a substantial viewership immediately upon release.*

"The LAUNCH Top 10 Countdown is exclusively controlled by users' music preferences, highlighting the true advantage of the Internet by giving our users the chance to influence their favorite artists' ranking in the countdown," said David Goldberg, General Manager, Music, Yahoo!."

About LAUNCH, Your Yahoo! Music Experience

LAUNCH, Your Yahoo! Music Experience is dedicated to creating the premier music destination by providing music fans the most comprehensive music-related content, features and information available. LAUNCH provides individuals with a wide selection of streaming audio, the Web's largest collection of music videos, exclusive artist features and music news covering all genres of music. Additionally, LAUNCH offers music customization with LAUNCHcast, an intelligent music service that enables members to design their own streaming Internet radio station with high quality audio.

About Yahoo!

Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.

* Yahoo! Internal Data, music videos streamed monthly

Note to Editors: Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc.

All other names are trademarks and/or registered trademarks of their respective owners.