Visual Insights Teams with Intel to Deliver Fast, Powerful Web Analytics Right to Business Users' Desktops

Business Wire, Jan 29, 2002

Business Editors

CHICAGO--(BUSINESS WIRE)--Jan. 29, 2002

Visual Insights' eBizinsights(TM)XL 3.5 Software Optimized for

Intel(R)Pentium(R)4 Processor; "Speed of Thought" eBusiness

Analysis up to 26 Percent Faster Than Before

Visual Insights(R), the eBusiness Performance Company, announced today that it is working with Intel to address the growing needs of today's business users who demand quick performance, fast processing power and a sophisticated, seamless approach to measuring the ROI of online initiatives.

The newest release of Visual Insights' flagship software solution - eBizinsights XL 3.5 (to debut this March) - now contains enhancements specifically optimized for the Pentium 4 processor, Intel's newest microprocessor for high-performance desktop computers. As a result, even the highest volume Websites can take advantage of Microsoft's SQL Server Analysis Services-driven eBusiness decision support afforded by eBizinsights - in many cases up to 26 percent faster than before.

"Visual Insights and Intel are working together to find a way to better serve the needs of everyday information consumers of all types. Now that business intelligence and Web analytics are no longer the exclusive domain of the statistician or analyst, eBizinsights has evolved to meet a different standard of usability and performance. Analysts understand the complexity of analytics and are more willing to wait for results. Not so with today's wider audience of more demanding, less patient information consumers," said Scott Cotter, Vice President, Marketing, Visual Insights. "eBizinsights XL 3.5 running on the Pentium 4 processor platform meets the need for speed. Now business users can quickly synthesize multiple sources of eBusiness data to gain faster insight into eBusiness program performance, customer behavior and promotional and content effectiveness."

"eBizinsights XL 3.5 takes advantage of the inherent processing power of the Pentium 4 processor," said David Brown, Director of Intel's Platform Enabling Group. "The new application from Visual Insights running on the Pentium 4 processor gives customers the performance when and where they need it most - in the most demanding, high-volume eBusiness environments where online investments must deliver real results."

About the eBizinsights(TM) Product Family

Visual Insights(R) eBizinsights(TM) product family provides eBusiness customer and traffic analysis software for retail, financial, marketing and advertising executives. This next-generation eBusiness Performance Management solution enables companies to better understand, track and measure Website performance and activity, visitor behavior, content effectiveness and online advertising, branding and promotional strategies. The product family includes: eBizinsights XL(TM) 3.5 which optimizes Microsoft's .NET Server; and eBizinsights CS(TM) for sites running on Microsoft Commerce Server 2000. These products offer Web log analysis and reporting, as well as integrated product performance and transaction analysis. Visual Insights' clients include: Kenneth Cole, EDS, Tribal DDB Worldwide and TBWA/Chiat/Day, among others.

About Visual Insights

Visual Insights(R) (www.visualinsights.com) is the eBusiness Performance Company(TM). Our mission is to help companies create and sustain winning eBusiness strategies by providing an immediate and accurate understanding of Website performance and activity, visitor behavior, content effectiveness and online advertising, branding and promotional strategies. Visual Insights was incorporated in 1999 to leverage 10 years of Lucent Technologies Bell Laboratories' extensive R&D efforts in data visualization technology. Headquartered in Chicago, Ill, we have offices throughout North America, Europe and Asia. We maintain strategic technology and co-marketing alliances with Microsoft, Intel, IBM, Cognos and i2 Technologies. Visual Insights is backed by premier investors including ABN AMRO Private Equity, Intel IA 64 Fund, Emigrant Capital, Gulf Investment Bank, Lucent Technologies, Milstein Brothers Capital Partners, and Topspin Partners, L.P. Visual Insights can be reached at 630-753-8600.

Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.