Hilton HHonors Snuggles Up With Good Catalog and Gifts.com for Valentine's Day

Business Wire, Jan 31, 2002

Business & Travel Editors

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Jan. 31, 2002

Members Can Earn Thousands of HHonors Points on Presents

Ranging from Cartier Watches to Bose Wave Radios

This Valentine's Day, Hilton HHonors(R) members have an added incentive to pick out a special something for their loved ones: Hilton HHonors bonus points.

Members can shop select catalogs for presents including heart-shaped diamond pendants, chocolate covered strawberries and consumer electronics from Panasonic and Compaq, among others.

HHonors members will earn 10 HHonors bonus points for each dollar spent on Good Catalog or gifts.com merchandise. The catalog and website are available for Valentine's Day shopping now through April 30, 2002. To browse through presents online, members should visit gifts.com at www.gifts.com/mm/hilton or Good Catalog at www.goodcatalog.com/mm/hhonors.

"Choosing the right Valentine's Day gift for someone special can be challenging, especially for frequent travelers who are often away from home on business trips," said Jeffrey Diskin, president and chief operating officer of Hilton HHonors Worldwide. "By offering romantic gifts and bonus points, we're hoping to make our members' Valentine's Day a little bit easier and sweeter this year."

About Good Catalog and gifts.gom

Good Catalog and gifts.com are both part of The Reader's Digest Association, Inc. The Reader's Digest Association, Inc. (NYSE: RDA, RDB) is a global leader in publishing and direct marketing, creating and delivering products that inform, enrich, entertain and inspire people of all ages and cultures. The Company's flagship magazine, Reader's Digest, is published in 48 editions and 19 languages and is sold in more than 60 countries. Other products include: Select Editions; reading series; books on do-it-yourself, home improvement, cooking, health, gardening and other topics; children's books; Young Families products; recorded music collections; home videos; and special interest magazines including Selecciones, The Family Handyman, American Woodworker, New Choices, Moneywise and Benchmark.

About Hilton HHonors

Hilton HHonors is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. Enrolled members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,100 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn and Homewood Suites by Hilton hotels around the world.

In addition, HHonors is the only hotel guest reward program that offers its members a two-way exchange of airline miles for hotel points and vice versa.

Due to the unmatched flexibility, generosity and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting www.hiltonhhonors.com. Or, to enroll instantly in the program and make reservations, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations Worldwide office in their area. Travelers also may pick up an enrollment form with a membership card at any participating Hilton, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton or Conrad hotel around the world.

The following trademarks are owned by Hilton Hospitality, Inc.: Hilton(R), Conrad(TM), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R) and Homewood Suites(R) by Hilton. HHonors(R), Double Dip(R), Double Dipping(R) and Points & Miles(TM) are trademarks owned by Hilton HHonors Worldwide LLC.