AGENCY.COM Furnishes Online Presence for Jordan's Furniture; Interactive Site Showcases Furniture Retailer's Product Selection and Style

Business Wire, Jan 7, 2002

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 7, 2002

AGENCY.COM, Ltd., a leading e-business builder in global markets, announced today the launch of a first generation Web site for Jordan's Furniture (www.jordans.com), the premiere New England furniture retailer.

AGENCY.COM developed and implemented www.jordans.com for Jordan's Furniture to create an online furniture shopping experience that enhances the furniture retailers "Your life, your style" brand. Now, Jordan's Furniture customers can browse over 700 items by product or style - contemporary, traditional or country - and configure their selected room to determine what Jordan's Furniture pieces would enhance the space.

With a large inventory turnover rate and high volume of traffic in its stores, Jordan's Furniture expects the site will help reduce call center volume as well as its sales cycle by providing customers an opportunity to pre-select merchandise online.

"On an average weekend, thousands of people visit Jordan's Furniture stores to browse our merchandise," said Josh Tatelman, Merchandise Strategy Manager, Jordan's Furniture. "With this type of foot traffic and demand for our products, we wanted to create a Web site to educate and inspire our customers about our products before they even arrive in our stores."

"Our goal was to help Jordan's Furniture increase demand for its products by using digital technology," said Anthony Laudico, President of AGENCY.COM : North America. "By offering a wide product selection and incorporating interactive shopping tools, such as the room configuration tool and virtual price tags, we feel the site will help drive focused consumer traffic into its stores to see, feel and purchase Jordan's Furniture."

About Jordan's Furniture

Jordan's Furniture Company, the Massachusetts based furniture powerhouse became a subsidiary of Berkshire Hathaway, Inc. (NYSE; BRK.A and BRK.B) in 1999. Jordan's Furniture was incorporated in 1928 by Samuel Tatelman in Waltham, MA. In the early 70's, Barry and Eliot took over the business, bringing it from a company of 8 employees to now over 1200. One of the most unique aspects of Jordan's Furniture is the incorporation of "shoppertainment' within the stores. Jordan's Furniture has four locations in the New England area: Waltham, MA, Natick, MA, Avon, MA and Nashua, NH. For more information, please visit www.jordans.com.

About AGENCY.COM

AGENCY.COM helps clients leverage technology to generate demand for their products and services. A recognized pioneer in the implementation of digital technologies across all customer touchpoints - Web, wireless and iTV - AGENCY.COM provides consulting and technology services that create and enhance the customer experience. Since our foundation in 1995, we have implemented award-winning interactive programs for corporations across the world, including 3M, British Airways, Compaq, Heineken and Reuters. Headquartered in New York, with offices in Amsterdam, Atlanta, Boston, Chicago, Dallas, Houston, London, Paris, San Francisco, Woodbridge (NJ) and affiliate offices in Australia and Korea, AGENCY.COM professionals draw from a wide set of expertise and geography to achieve our mission - delivering return on experience for our clients. For more information, please visit www.agency.com.