Business Services Industry

PacSun Ties in With Warner Bros. and Globe Shoes for Eight Legged Freaks Sweepstakes

Business Wire, July 12, 2002

Business Editors & Entertainment/Retail Writers

Pacific Sunwear of California Inc. (Nasdaq:PSUN) is celebrating summer in a monstrous way with its Eight Legged Freaks Sweepstakes, offering in-store and online visitors the chance to win a trip to Australia to see the Globe World Cup Skateboarding event, a new Kawasaki motocross bike, along with shoes and accessories from Globe Shoes.

The movie promotion sweepstakes begins July 13 in all PacSun stores and on the PacSun Web site. Signage in all stores instructs consumers to enter the contest online at www.pacsun.com.

Tying in with the new Warner Bros. Pictures movie starring David Arquette, the Eight Legged Freaks Sweepstakes also promotes PacSun vendor Globe Shoes and new marketing partner, Kawasaki.

The Grand Prize is a week-long trip for two to Melbourne, Australia to attend the Globe World Cup Skateboarding event, eight pairs of Globe shoes, a Globe gift pack that includes a backpack, sweatshirt and hat, and an Eight Legged Freaks T-shirt and autographed movie poster. The First Prize winner will receive a new Kawasaki KX 125 motocross bike (as featured in the movie) valued at $5,000.

"This is a movie sweepstakes that appeals to our audience on a variety of levels and provides our consumers with the chance to win some amazing prizes from some very cool companies," said Tim Harmon, president and chief merchandising officer for PacSun. "It's a great way to boost sales and traffic in-store and online, as well as deliver added value and excitement to our customers."

"Our target audience for this motion picture is teens and young adults. PacSun stores are a great exposure venue for our movie and this sweeps," said Louise Soper, director of national promotions for Warner Bros. Pictures. "What better place to reach our target audience than where they hang out -- the malls and online," she added.

In addition to the two weeks of exposure in PacSun stores and six weeks of promotion on PacSun.com, the Eight Legged Freaks Sweepstakes will be promoted on the Web sites of marketing partners Warner Bros., Globe, Kawasaki, AOL and MSN, as well as through PacSun's 3,000-plus affiliate Web sites.

Concurrent with the movie sweepstakes, PacSun stores and Web site are featuring a free gift promotion with Globe Shoes. Customers can receive one of eight free gifts -- from T-shirts to caps and belts -- with the purchase of Globe Shoes.

About Pacific Sunwear

Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of July 6, 2002, the company operated 594 PacSun stores, 70 PacSun outlet stores and 108 d.e.m.o. stores for a total of 772 stores in 48 states and Puerto Rico. PacSun's Web site address is www.pacsun.com.

About Warner Bros. Motion Pictures

Warner Bros. Pictures presents, in association with Village Roadshow Pictures and NPV Entertainment, An Electric Entertainment Production, starring David Arquette: "Eight Legged Freaks," also starring Kari Wuhrer, Scott Terra, Doug E. Doug and Scarlett Johansson. The film is directed by Ellory Elkayem and produced by Dean Devlin and Bruce Berman. Roland Emmerich, Peter Winther and William Fay are the executive producers.

The screenplay is by Jesse Alexander & Elkayem, story by Elkayem & Randy Kornfield. John Bartley, A.S.C., C.S.C, is the director of photography; Charles Breen, the production designer; and David J. Siegel, A.C.E., the editor. Music is by John Ottman. "Eight Legged Freaks" will be distributed worldwide by Warner Bros. Pictures, an AOL Time Warner Co., and by Village Roadshow Pictures in select territories.

This film has been rated PG-13 by the Motion Picture Association of America for "sci-fi violence, brief sexuality and language." For more information, visit: www.eightleggedfreaks.com/AOL Keyword: Eight Legged Freaks.

Note to Editors: Pacific Sunwear of California Inc. releases are available on Pacific Sunwear's Corporate News on the Net site at http://www.businesswire.com/cnn/psun.htm.>