London Business School Selects eLearning Software from Centra to Power Live Executive Education on the Web

Business Wire, July 15, 2002

Business/Technology Editors

Centra (NASDAQ: CTRA), the leading provider of software infrastructure for eLearning and collaboration, today announced that London Business School, internationally recognized as a leader in executive education, has selected the CentraOne(TM) platform to power its Web-based Executive Education programmes. After an extensive evaluation of eLearning vendors, London Business School will use Centra's ASP offering to enhance traditional physical classroom teaching with live, interactive online sessions delivered directly to participants' home or office PCs.

London Business School is one of the world's leading providers of executive education and has established a global reputation for inspiring, developing, and transforming future business leaders. Through the development of general management open programmes, short courses, master classes and customised programmes, London Business School meets the needs of senior business people and their organisations around the globe. Located in the heart of London, one of the world's major financial centers, London Business School combines world class faculty, cutting edge research and business experience to deliver impactful education.

According to Ian Hardie, Associate Dean of Executive Education of London Business School, "We were looking for an innovative way to expand the global reach and impact of our executive education programmes. This means that they must extend beyond the walls of the physical classroom." Currently, London Business School Executive Education works with over 60 leading international companies, 75% of which are headquartered outside of the UK. Using Centra, participants from corporations worldwide can participate in Executive Education courses online, in real time, without the typical time and expense considerations associated with physical classroom delivery.

"We are pleased that after an exhaustive evaluation of live eLearning offerings, Centra came out on top," said Lawrence Whittle, Vice President of Sales Operations for Centra in Europe, the Middle East and Africa. "We will work hand-in-hand with London Business School to ensure the success of these innovative executive programmes."

Software Infrastructure for eLearning and Collaboration

Leveraging the core capabilities of CentraOne, Centra offers a suite of integrated, real-time Web collaboration applications, content composition tools, and knowledge delivery systems that can be quickly installed on-site using Centra's rapid deployment methodology, or conveniently accessed through Centra's secure, full-service ASP. These applications - including interactive Web meetings, virtual classrooms, and large-scale conferences - ensure universal access through firewalls and proxy servers, and deliver full-performance IP audio conferencing, streaming video, application sharing, and dynamic multimedia over low-bandwidth network connections through a standard browser interface.

About London Business School

London Business School is the graduate school of business at the University of London. Founded in 1965, the School this year graduated 600 MBAs, MScs, Masters in Finance and PhDs from 57 countries. With 80% of the students and 70% of the faculty being non-British, London Business School is the most international institution of higher education in the United Kingdom. In 2001/2, London Business School worked with over 5,000 business professionals through its Executive Education programmes and was ranked 8th in the world by BusinessWeek Online's Executive Education 2002 survey. London Business School aims to be the most important and most respected international business school, a learning community of celebrated scholars, teachers, and alumni whose creative work has a powerful, lasting and worldwide impact on the learning and practice of management by important business leaders. You can find out more about London Business School at www.london.edu

About Centra

Leading with an undisputed track record of helping millions of users to increase revenue and improve overall business performance, Centra provides Web collaboration solutions that enable the delivery of information in a variety of live and self-service formats, and add value through unmatched capabilities to capture interactions and content, personalize and manage this information, and instantly re-use it across the enterprise. Today, hundreds of global organizations across every industry and market sector choose Centra, including Cingular Wireless, Cadbury Schweppes, Citigroup, AT&T, Procter & Gamble, McKesson, Merck, Nationwide Insurance, Sysco, and Stanford University. Centra's products are bolstered by a vital ecosystem of strategic partners, including PwC Consulting, Deloitte Consulting, EDS, Microsoft, SAP, Siebel, Cisco, and SmartForce. Headquartered in Boston's technology corridor, Centra has sales offices throughout North America, Europe and Asia. For more information, visit www.centra.com.