Fullplay Media Announces New Board Members

Business Wire, July 17, 2002

Business Editors

Fullplay Media Systems, Inc. (OTCBB:FPLY), a leading provider of networked digital media solutions for home and commercial use, announced today the appointment of three new independent Board members effective July 1, 2002.

Anthony Bay, Jim Cady and David Risher join existing Board members Peter Miller and Dennis Tevlin.

Anthony Bay is an advisor to technology companies and a private venture investor with over 20 years experience in various roles within the high-tech industry. Bay currently serves on the boards of Loudeye Corporation and European Capital Ventures. He spent 6 years with Microsoft most recently as vice president and general manager of its Digital Media Division and a member of its executive staff. In this role he was responsible for Microsoft's multimedia, streaming media and digital rights management technologies. Previously, Bay was general manager of Microsoft's Commercial Systems Division, responsible for core components of Microsoft's Internet services platform. Bay also held management positions at Apple Computer and two Silicon Valley start-up companies. Bay received a BA from the University of California at Los Angeles and an MBA from San Jose State. He also studied at INSEAD in France.

Jim Cady is the president and CEO of Watchguard Technologies (Nasdaq:WGRD), a leading provider of Internet security solutions. Cady brings with him over 20 years experience in the electronics, communications and high technology industries. Prior to his position at Watchguard, Cady served as president of SONICblue's Rio division where he helped drive Rio to a position of market leadership, growing its worldwide customer base into the millions. He has also held executive positions at Diamond Multimedia, a leading vendor of computer and networking hardware and at Supra Corp. Cady holds a B.S. in marketing and computer science from Portland State University.

David Risher has most recently served as senior vice president, Marketing and Merchandising at Amazon.com where he was responsible for managing worldwide marketing and retail merchandising activities. Before joining Amazon.com, David founded and managed Microsoft Investor, Microsoft's web property for personal investment. From 1991 to 1995, he held a variety of management positions within Microsoft, including Microsoft Access Product Unit Manager. In this role he oversaw the marketing and product development of Microsoft Access '95. From 1987 to 1989 Risher worked as an associate at the strategy consulting firm The LEK Partnership, where he created econometric models for retailers. David received his BA in Comparative Literature, magna cum laude, from Princeton University and his MBA from Harvard Business School.

"We are very pleased to have Anthony, Jim and David join the team," said Dennis Tevlin, president and CEO of Fullplay. "They bring with them years of relevant experience and accomplishments in areas that will be very important to Fullplay's future success. Over the last eighteen months, we have restructured the company's operations, rebuilt the management team and staff, and refocused the company on building complete digital media solutions. Rebuilding the company's Board was the next step in our mission. Our ability to attract this caliber of Director is a clear indication of where we are headed as a company."

Bay, Cady and Risher were appointed to fill positions opened by the resignations of Curt Blake, Brent Nelson and Mark Phillips. Phillips remains as Fullplay's chief technology officer.

"We very much appreciate the contributions made by Curt, Brent and Mark in their capacity as board members," said Tevlin, "They played an important role in getting us to this level."

About Fullplay Media Systems, Inc.

Fullplay is a leading designer of embedded software and hardware solutions for the converging Internet, digital media, entertainment and consumer electronics markets. Fullplay is headquartered at 12600 SE 38th, Suite 150, Bellevue, WA 98006, USA. Fullplay is listed on the OTC.BB under the symbol "FPLY" and can be reached on the web at www.fullplaymedia.com.

Certain information included in this communication contains statements that are forward-looking, such as statements relating to the future anticipated direction of the high technology industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts. These forward statements are subject to a number of known and unknown risks and uncertainties that could cause actual operations or results to differ materially from those anticipated. These risks include, among others, risks associated with unproven sales of the Company's products, risks associated with the software development and risks associated with liquidity. Certain of these risks and other risks are described in the Company's Form 10-KSB filed with the Securities and Exchange Commission (SEC) and available from the SEC's Web site at http://www.sec.gov/