Savannah College of Art and Design Buys $1.45M of Avid Editing Solutions to Create State-of-the-Art Media System

Business Wire, July 18, 2002

Business Editors/High-Tech Writers

TEWKSBURY, Mass.--(BUSINESS WIRE)--July 18, 2002

New System Will Include 330 Seats of Avid Xpress DV 3.5

Avid Technology, Inc. (NASDAQ: AVID) today announced that Savannah College of Art and Design, one of the largest art and design specialty colleges in the nation, has purchased $1.45M of Avid solutions as it creates a state-of-the-art media production facility for the fall 2002 quarter. The sale consists of multiple Avid postproduction solutions, including 330 seats of Avid(R) Xpress(R) DV v3.5 editing software, 12 Symphony(TM) high-end finishing systems, two Media Station systems, seven Meridien(TM)-based Media Composer(R) editing systems, and three Avid Unity(TM) MediaNetwork systems.

"Our decision to purchase additional Avid solutions and expand our existing Avid editing systems was based on the demand that we continue to see for skilled editors, animators and filmmakers in the marketplace who are trained on industry-standard systems," said Edward Kinney, dean of the school of film and digital media at SCAD. "Though some students here were previously learning the general concept of editing in the Final Cut Pro labs, we knew it was best to replace these systems with a host of Avid solutions that would prepare them for real-world applications. Now they will be able to start and finish a project in the classroom on a range of Avid products and continue this practice in the professional community after they leave SCAD. By adding to our current systems, we are able to offer a curriculum of advanced training that our students will need to succeed in today's creatively and technically competitive postproduction environment."

The Avid Xpress DV 3.5 systems will be used by SCAD's computer art and video/film departments and by students working on DV-only projects. The majority of the Avid Xpress DV v3.5 systems will be installed in the college's new 64,000-square-foot school of film and digital media. With access to a postproduction suite that includes multiple Media Stations, Symphony systems and Media Composer systems, which are all connected to the Avid Unity MediaNetwork shared storage solution, students will learn how to create, manage, and deliver media projects in the same kind of professional environment found in many of today's leading postproduction facilities.

"Savannah College of Art and Design is now part of a rich tradition at Avid that includes almost all of the top schools for film and visual arts," said Adam Taylor, Avid's vice president of Americas Sales Operations. "Their investment in Avid solutions ensures that SCAD graduates will be prepared for the competitive marketplace for postproduction professionals. The school of film and digital media will provide on-the-job training that will really stand out on a resume."

More About Avid Editing Solutions

More information about Avid editing solutions can be found at www.avid.com/xpressdv.> About SCAD

The Savannah College of Art and Design, located in Savannah, Ga., is a private, non-profit, accredited, tax-exempt institution. The college offers bachelor of fine arts, master of architecture, master of fine arts and master of arts degrees. Majors are offered in architectural history, architecture, art history, computer art, fashion, fibers, furniture design, graphic design, historic preservation, illustration, interior design, media and performing arts, metals and jewelry, painting, photography, product/industrial design, sequential art, and video/film. More information about the Savannah College of Art and Design can be found at www.scad.edu.

About Avid Technology, Inc.

Avid Technology, Inc. delivers the solutions that Make, Manage and Move Media(TM). As a recognized digital standard for professionals who Make the world's media -- from video, audio and film to animation, special effects and streaming media -- Avid's products are used to make more television and news shows, commercials, music videos and CDs, corporate/industrial productions and major motion pictures combined than any other nonlinear editing manufacturer in the world. Building on its award-winning heritage, which includes several Emmy(R) awards as well as an Oscar(R) statuette representing the 1998 Scientific and Technical Award for the concept, design and engineering of the Avid Film Composer(R) system for motion picture editing, Avid is extending its reach by redefining how digital media is shared, stored and distributed. To Manage today's increasingly rich collection of dynamic media, Avid provides powerful servers, networks and media tools to help customers search files, share media and collaborate on new productions, both locally and globally. Avid's solutions also empower users to easily Move media, whether on air, over cable or satellite or through the Internet. Like no other media company today, Avid's end-to-end solutions span the continuum of media creation, management and distribution. The company's corporate headquarters are located in Tewksbury, MA. More information about the company is available at www.avid.com.