FTD, Inc. Announces Acquisition of Flowers Direct Business by FTD.COM

Business Wire, July 19, 2002

Business Editors

DOWNERS GROVE, Ill.--(BUSINESS WIRE)--July 19, 2002

FTD, Inc. (NASDAQ: FTDI), a leading provider of floral services and products to FTD florists and consumers, today announced the acquisition of the Flowers Direct LLP business by its consumer business subsidiary, FTD.COM.

Flowers Direct is a direct marketer of floral products and specialty gifts, including everyday and special occasion floral arrangements, green and blooming plants and gourmet food items.

"We are very excited about the acquisition of Flowers Direct," stated President, CEO and Chairman, Robert L. Norton. "The synergies between FTD.COM and Flowers Direct will enable us to integrate Flowers Direct's operations with FTD.COM's existing floral and specialty gift consumer business, as we continue to focus on increasing profitability and shareholder value."

The total purchase price for the assets acquired was funded from FTD.COM's existing cash balances.

About FTD, Inc.

FTD, Inc., supported by its worldwide FTD brand, is a leading provider of floral services and products to member florists and consumers. Through its florist business, FTD, Inc. provides products and services to approximately 20,000 quality member florists in the U.S. and Canada, and through affiliated or related organizations, connects approximately 28,000 additional florists in 152 countries outside of North America. FTD, Inc.'s consumer business is a direct marketer of flowers and specialty gifts, primarily through the www.FTD.COM Web site and 1-800-SEND-FTD telephone number. FTD, Inc.'s Class A Common Stock is quoted on the Nasdaq National Market under the symbol "FTDI". Additional information about FTD, Inc., including investor relations, is available at its web sites, www.FTD.COM and www.FTDI.com.

Forward-Looking Statements

This press release contains various "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future results of operations, including expectations regarding synergies between FTD, Inc.'s consumer business and the Flowers Direct business, integration of the Flowers Direct business, FTD, Inc.'s profitability and market opportunities in the floral and specialty gift business that are based on FTD, Inc.'s current expectations, assumptions, estimates and projections about FTD, Inc. and the industries in which it operates. Investors are cautioned that actual results could differ from those anticipated by the forward-looking statements as a result of: FTD, Inc.'s ability to integrate the Flowers Direct business with its existing floral and specialty gift consumer business; the success of FTD, Inc.'s marketing campaigns; FTD, Inc.'s ability to retain customers and increase average order value within its consumer business; competition from existing and potential new competitors; levels of discretionary consumer purchases of flowers and specialty gifts; FTD, Inc.'s ability to manage or reduce its level of expenses; actual growth rates for the markets in which FTD, Inc. competes compared with forecasted growth rates; FTD, Inc.'s ability to increase capacity and introduce enhancements to its Web sites; the Company's ability to integrate additional partners or acquired businesses, if others are identified, and the existence of system failures. These factors, along with other potential risks and uncertainties, are discussed in FTD, Inc.'s reports and other documents filed with the Securities and Exchange Commission.