Business Services Industry

ADVISORY/Experts Available To Discuss FTC Advice to Internet Search Engine Providers On Ad Practices

Business Wire, July 2, 2002

Business Editors

ADVISORY...

TOPIC: The Federal Trade Commission is recommending that Web sites clearly distinguish between paid ranking search results and non-paid search results, according to an article by Reuters. Last year, a consumer group affiliated with Ralph Nader called Commercial Alert asked the FTC to look into this form of Internet advertising to determine if any laws mandating disclosure of advertising content were being violated, the article says. While some Internet search engine providers will consider the FTC's advice, others have already made changes to differentiate between ads and Web content. EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Mr. Kent Allen, research analyst, electronic commerce, Aberdeen Group, covers Internet advertising, promotion, content, sales and marketing technologies, including catalog management and sales order processing. His recent research focuses on personalization, e-mail promotion, execution technologies and ad server technologies. 650-330-3115, allen@aberdeen.com

Mr. Jay Bean, COO of ah-ha.com, is one of the early pioneers of pay-per-click Internet advertising. As founder of the search engine, Bean has amassed expertise in issues relating to Internet searching and pay-per-performance. 801-705-7132, jbean@ah-ha.com

Professor Newell Wright, of James Madison University, Marketing Program, is an expert regarding Internet advertising and search engines. 540-568-3240

ExpertSource cannot guarantee the immediate availability of these experts or their familiarity with this specific issue.

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