iProspect Awarded No. 1 Rating Among Search Engine Positioning Firms for Second Consecutive Term

Business Wire, July 23, 2002

Business/Technology Editors

ARLINGTON, Mass.--(BUSINESS WIRE)--July 23, 2002

iProspect(TM), the Original(TM) Search Engine Positioning Firm, has been awarded the top ranking in an industry-wide guide of search engine optimization/positioning (SEO/P) firms for a second consecutive term. MarketingSherpa, named one of the "Best Internet Marketing Knowledge Publishers" among a host of publications, including The Economist and Harvard Business School Review, has released the second edition of its "Buyer's Guide to Search Engine Optimization Firms." iProspect, the most highly-decorated firm in the space, was awarded the highest possible five-star rating among 55 SEO/P firms worldwide. Just four months earlier, iProspect was awarded the only "A " grade among 63 SEO/P firms in the guide's first edition.

MarketingSherpa based its ratings on a set of 92 best-practices criteria, extensive research, interviews, client campaign successes, depth and quality of services as well as pricing. MarketingSherpa also provided the opportunity for SEO/P clients to comment on the services of their preferred vendor.

"This is such an honor," said iProspect chief executive officer Fredrick Marckini. "iProspect's five-star rating demonstrates that marketing professionals understand the value of a comprehensive search engine positioning strategy as part of the complete marketing mix. Additionally, they understand that all search engine positioning companies do not do the same things, get the same results, or provide the same service. This second honor from MarketingSherpa reinforces our leadership in this industry."

MarketingSherpa conclusions are published in the 254-page "Buyer's Guide to Search Engine Optimization & Positioning Services." More than 100,000 marketing professionals read MarketingSherpa's publications every week. More information on the Guide is available at http://www.marketingsherpa.com.

To learn more about iProspect's approach to SEO/P, qualified marketing professionals can receive a free copy of "Ten Proven Strategies of Successful Online Marketers" by visiting http://www.iprospect.com/10strategies_sherpa or by calling, toll-free, 1-800-522-1152.

About iProspect.com, Inc.

iProspect, The Original(TM) Search Engine Positioning Firm, is the leading provider of professional services that improve clients' Web site visibility in major search engines and directories. Founded in 1996 by Fredrick Marckini, the company helps large, established organizations increase their online market reach through consulting on search engine optimization and query language research. iProspect pioneered the industry and works with the most recognized and successful brands in the world, including Sharp Electronics, The GM Card, and Medtronic. The company has published three books on search engine positioning including the seminal work Achieving Top-10 Rankings in Internet Search Engines, and most recently Search Engine Positioning. iProspect is located in Arlington, Mass., and can be reached at 781-641-5700, via e-mail at pr@iprospect.com, or on the Web at www.iprospect.com.