Business Services Industry
Borders Books and Music to Open Store in Turlock, Calif
Business Wire, July 24, 2002
Business Editors
ANN ARBOR, Mich.--(BUSINESS WIRE)--July 24, 2002
Borders Books and Music(R) will open a 15,000-square-foot store in Turlock, Calif., this November.
The store will be located at the intersection of Highway 99 and Monte Vista Avenue in the Monte Vista Crossings Shopping Center.
"Borders takes great pride in fostering strong relationships with the communities we serve," said Bob Skrabec, district manager for the new Turlock location. "One way we do this is by holding a number of free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities."
Borders will offer Turlock residents a comfortable place to explore over 140,000 book, music, DVD and periodical titles, as well as the opportunity to experience cutting-edge service technology backed by a knowledgeable staff with a commitment to the community. Free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities are held throughout the year.
Borders selected the new Turlock location based on a variety of factors including demographics, traffic patterns, the availability of parking and the attractiveness of the site.
As a retailer, Borders is unique in tailoring its title base to respond to the interests of the customers who shop each store location. Just 50 percent of Borders' title base is common to all stores, while the other half is customized to the location by experienced buyers using the company's sophisticated computerized inventory system.
In addition to offering books, music and movies, Borders invites shoppers to unwind at Cafe Borders. In the Turlock store, customers of the cafe can choose from a variety of gourmet coffees, teas and beverages and enjoy desserts and light snack items.
"Our stores have a way of being vibrant and comfortable all at once," said Skrabec. "It's a place where people can relax, read, study, have a group discussion or simply sip a cup of coffee. Borders will be a welcome neighbor in Turlock."
Borders Group, Inc., (NYSE:BGP) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 employees worldwide and operates over 375 Borders domestic superstores, 23 international Borders stores, 36 Books etc. locations and approximately 815 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com.
More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com.
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