The New York Times Company Reports Internet Traffic for June

Business Wire, July 29, 2002

Business Editors

NEW YORK--(BUSINESS WIRE)--July 29, 2002

The New York Times Company reported that for the month of June, usage increased at the two Web sites of New York Times Digital, its digital business unit.

At NYTimes.com, time spent per visitor increased 16.0% and at Boston.com, domestic visitors increased 10.0% and national home/work reach increased 11.8%, according to Media Metrix.

New York Times Digital

The New York Times Digital consolidation, which includes both NYTimes.com and Boston.com, was ranked the 47th most-visited property on the Web in June by Media Metrix, up from 48th in May.

NYTimes.com

NYTimes.com continues to lead the news site category in time spent with 49.2 minutes per visitor per month in June, an increase of 16.0% from May's 42.4 minutes, and NYTimes.com remains the No. 1 newspaper site on the Web, according to Media Metrix. Unique domestic visitors decreased 4.2% to 6.84 million in June from 7.14 million in May, as reported by Media Metrix.

World Cup coverage drove significant national and international traffic in June, with visitors from over 225 countries and territories accessing the soccer section of the Web site. In total, articles on NYTimes.com/worldcup generated over 3.3 million page views for the month. The "Redemption for Brazil and Ronado" slideshow, a series of photographs from Brazil's 2-0 win over Germany, generated over 17,000 page views during the June 30th-July 1st time frame.

Boston.com

Domestic visitors increased 10.0% to 2.2 million in June from 2.0 million in May and national home/work reach increased to 1.9% in June from 1.7% in May, as reported by Media Metrix. Time spent decreased 15.8% to 26.7 minutes in June from 31.7 minutes in May (Media Metrix).

In June, Boston.com had three days that reached 3 million page views. Traffic-driving features included Paul McCartney's wedding photo gallery on June 11, World Cup coverage on June 17 and Red Sox coverage on June 19.

About New York Times Digital

New York Times Digital is the digital business unit of The New York Times Company (NYSE: NYT) and includes market leaders NYTimes.com and Boston.com, and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe.

                        New York Times Digital
                        Key Internet Statistics
                               June 2002

NYTimes.com

Media Metrix statistics:
  Home/work reach:  5.7%
  Local reach:  (no longer reported by Media Metrix)
  Unique visitors (U.S. Only):  6,840,000
  Time spent (U.S.):  49.2 average minutes/visitor/month


comScore Networks statistics:
  Home/work/university reach:  4.4%
  Local reach:  10.0%
  Unique U.S. visitors:  5,933, 000
  Unique worldwide visitors:  7,968,000
  Time spent (U.S.):  40.4 average minutes/visitor/month

NYTimes.com statistics:
  Page views:  275.9
  Unique daily visitors:  1,046,000
  New registered users in June:  361,900
  Total active registered users:  10.4 million

Boston.com

Media Metrix statistics:
  Home/work reach:  1.9%
  Local reach:  (no longer reported by Media Metrix)
  Unique visitors (U.S. Only):  2,212,000
  Time spent (U.S.):  26.7 average minutes/visitor/month

comScore Network statistics:
  Home/work/university reach:  0.9%
  Local reach:  13.2 %
  Unique U.S. visitors:  1,187,000
  Unique worldwide visitors:  1,546,000
  Time spent (U.S.):  51.9 average minutes/visitor/month

Boston.com statistics:
  Page views:  87.6 million

Definitions:

Page Views - The number of individual Web pages viewed during a particular period of time. This includes domestic and international usage.

Reach Percentage - The percentage of projected individuals within a designated demographic or market break category that accessed the Web content of a specific site or category, among the total number of projected individuals using the Web during the month.

Active Registered Users - The number of registered users who have visited NYTimes.com within the last 12 months.

This press release can be downloaded from www.nytco.com or www.nytdigital.com