TDK Mediactive and Disney Interactive Announce Worldwide Licensing Agreement; Mischievous Ghosts and Swashbuckling Pirates to Make Motion Picture and Video Game Debut

Business Wire, July 9, 2002

Business/Entertainment Editors & Video Game Writers

TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of interactive entertainment software, and Disney Interactive today announced a worldwide licensing agreement for two popular Disney properties coming to movie theaters. A Disney theme park icon, "Haunted Mansion," will make its way to the big screen in 2003. The theatrical release of "Haunted Mansion" will be supported by TDK Mediactive on most major video game platforms in time for Halloween and the all-important holiday selling season. "Pirates of the Caribbean," the namesake of one of the most popular theme park attractions, will hit theaters as a major motion picture and will debut on major video game platforms, as well. Specific release dates for the movie and the games will be confirmed at a later date.

"We are pleased to be bringing these incredible Disney theme park attractions to life in the world of interactive games," said Vincent Bitetti, chief executive officer, TDK Mediactive. "As we look to 2003 and beyond to be the `sweet spot' for our industry, `Haunted Mansion' and `Pirates of the Caribbean' theatrical releases will be incredible events with which to launch the game titles on a worldwide basis."

About Disney Interactive

Disney Interactive, Inc., a worldwide leader in the creation of innovative interactive entertainment, develops, markets and globally distributes a wide variety of interactive family-oriented entertainment, educational and sports CD-ROMs and video games. Disney Interactive is the multimedia arm of The Walt Disney Company's Consumer Products business unit. For more information on Disney Interactive's products, visit www.disneyinteractive.com.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation(R)2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy(R) Advance and the Game Boy(R) Color systems. The Company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Disney Interactive and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE:TDK) global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.