Leading Publishers Launch New ''At-Work Brand Network'' Online Advertising Consortium

Business Wire, June 17, 2002

Business Editors/High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--June 17, 2002

CBS MarketWatch, CNET Networks, NYTimes.com, USATODAY.com and

weather.com join together in effort

Five of the nation's best-known online publishers today announced the formation of an advertising sales consortium known as the "At-Work Brand Network." The Network includes CBS MarketWatch (Nasdaq:MKTW), CNET Networks (Nasdaq:CNET), NYTimes.com (NYSE:NYT), USATODAY.com (NYSE:GCI) and weather.com. Interactive agencies of record, Avenue A (Nasdaq:AVEA) and White Horse have positioned their client, AT&T Wireless, as the Network's launch customer.

Traditionally, the at-work audience has been a difficult audience for advertisers to reach. Now, research shows that the Internet has become the leading source of information for business professionals at work. A recent media consumption study from the Online Publishers Association conducted with Millward Brown IntelliQuest showed that during the weekday, the Internet audience exceeds that of radio, newspapers, television and print. The new At-Work Brand Network provides advertisers with broad access to this valuable, largely unduplicated audience of Internet users who are using the Web from work.

"We're doing something that is unique to the online advertising space, that you would not see in traditional media," said CBS MarketWatch EVP of Sales & Marketing, Scot McLernon. "The At-Work Brand Network creates an online advertising vehicle of the utmost prestige, bringing together five of the nation's best-known online media companies. It is the perfect environment for clients to work creatively with five sites at once, to reach the most sophisticated readers using the Web during the work day."

"The At-Work Brand Network is a perfect fit for our online marketing strategy for AT&T Wireless," said Clark Kokich, president of Avenue A, the interactive agency responsible for AT&T Wireless' online advertising efforts. "No other medium allows advertisers to broadly reach these valuable consumers during the day. This is further evidence of the power of the Internet as an advertising vehicle."

The Network provides advertisers with the efficiencies of a one-order, one-report system, compared with dealing with five separate publishers. The agency or client only needs to submit their creative advertising units to one party for distribution across the entire Network. According to Media Metrix, the five sites in the At-Work Brand Network provide advertising clients with an at-work audience of more than 17 million unduplicated individuals. This represents over 43% of the total at-work online audience.

Jason Krebs, VP of Sales at NYTimes.com, added, "We look forward to working with other agencies and advertisers who seek to leverage this type of buy to maximize the power of their online campaigns."

About Avenue A and Avenue A/NYC:

Avenue A is an interactive agency and operating unit of Avenue A, Inc. (Nasdaq:AVEA). It offers a one-stop solution that drives breakthrough results for their clients' web and e-mail marketing initiatives by using innovative technology and rigorous analytical methods that turn campaign data into actionable insights. Avenue A's integrated suite of services includes web advertising, affiliate programs, search engine optimization, strategic portal relationships, e-mail prospecting, e-mail list management, customer targeting, profiling and advanced analytical services. Founded in 1997, Avenue A focuses on achieving the best possible results and the highest possible return on investment for its clients' digital marketing efforts. Seattle-based Avenue A and Avenue A/NYC clients include Best Buy, Household Finance, L'Oreal USA, Microsoft, and Polo.com/Ralph Lauren Media.

About MarketWatch.com, Inc.

MarketWatch.com, Inc. (Nasdaq:MKTW) is a leading multimedia source of financial news and information. Founded in 1997, MarketWatch.com operates two free Web sites: CBS MarketWatch.com and BigCharts.com. The Company also sells subscription-based content for evaluating investment newsletters under the Hulbert Financial Digest brand. In addition to offering top-notch financial reporting and investment tools on its Web sites, MarketWatch.com licenses a wide array of content and tools in custom-designed formats for brokerages and other online businesses. The Company also produces the syndicated CBS MarketWatch Weekend program, airs financial reports over The CBS Television Network, and provides updates every 30 minutes on the MarketWatch.com Radio Network.

About CNET Networks, Inc.

CNET Networks, Inc. is the world's leading source of information and services for buyers, sellers and suppliers of technology, including IS/IT professionals, enterprise decision makers, executives, gamers and technology shoppers. As a top 10 Internet company with established Web sites throughout the United States, Europe and Asia, CNET Networks provides its award-winning content via the Web, wireless devices, broadband, radio and print. Its respected brand portfolio includes CNET, ZDNet, TechRepublic, mySimon, News.com, Download.com, GameSpot, Builder.com, Shopper.com, Computer Shopper magazine, CNET Radio, and CNET Channel.