CNBC Expands Its Relationship With the Hoffman Agency; Hoffman Agency to Handle CNBC Asia Pacific's PR

Business Wire, June 26, 2002

Business & News Editors

CNBC Asia today announced that it has expanded its relationship with its PR partner, The Hoffman Agency, in a move to continue to enhance its profile throughout the region. With this agreement, the agency will now provide CNBC with PR support in the Asia Pacific region. The Hoffman Agency has been CNBC's PR agency in Hong Kong since December 2000.

This appointment is in tandem with CNBC's plan to build a more customer focused brand with the agency charged with enhancing CNBC's profile and building the brand with its audiences and business partners.

According to Mark Froude, the VP, International Sales and Marketing of CNBC Asia Pacific, "CNBC has established itself as the only business channel in Asia and is now planning for aggressive growth. Our aim is to maintain and reinforce our leadership position in the region by delivering even greater value to our customers and partners here. With this renewed commitment internally, it was key that we appoint a PR partner who will be able to communicate our message in an effective manner to our key audiences."

Said Veronica Ng, Managing Director Singapore, The Hoffman Agency Asia Pacific, "We have enjoyed the relationship with CNBC in Hong Kong and are happy to have grown it to now provide PR counsel at the regional level. The Hoffman Agency is confident that expanding PR support will not only help CNBC to grow its viewer support but also communicate what the brand embodies in its key markets."

About CNBC Asia Pacific

Headquartered in Singapore, CNBC Asia Pacific is a business and financial news service organization of Dow Jones & Company and NBC. Dow Jones, the publisher of The Wall Street Journal and its international and online editions, is a provider of vital world business and financial information. NBC, a leading television network in the United States, is a division of General Electric Company, one of the most successful companies in the world.

CNBC Asia Pacific's channels -- CNBC Asia, CNBC Australia, CNBC India, Nikkei-CNBC (Japan), CNBC Singapore, CNBC Hong Kong and now MBN-CNBC in Korea -- are available in more than 29 million homes across the Asia Pacific region. The channels are distributed via satellite, cable and terrestrial broadcast networks.

For more information, please contact: Cheryl Wang at 65-6323-0488; email: cheryl.wang@cnbcasia.com.

About The Hoffman Agency

Named PRWeek Asia's "Asian Network of the Year" and PRWeek's "Mid-size PR Agency of the Year" in the U.S., The Hoffman Agency helps high-tech and Internet companies communicate compelling messages across the globe. With its Asia Pacific headquarters, the company operates offices in Singapore, China, Japan, and Korea in the region. For more information visit www.hoffmanasia.com.