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KISS and Condomania.com To Rock Bedrooms with KISS KONDOMs, Touring Spencer Gifts Shelves Nationwide; New Condoms Rock `n' Roll All Night for Those Who Love To Party Every Day

Business Wire, June 4, 2002

Entertainment Editors

NOTE TO MEDIA: Photo is available in a Smart News Release(TM)

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LOS ANGELES--(ENTERTAINMENT WIRE)--June 4, 2002

"Could anyone possibly be more qualified than Paul Stanley and Gene Simmons to create a rubber that truly rocks?" asked Adam Glickman, president and founder of Condomania(R). "After all, both these guys are rock legends, Paul adored by legions of women, and Gene, who touts to have had more than 4,600 `liaisons' in his best-selling autobiography, Kiss and Make Up."

In partnership with the rock band KISS(R), Condomania, the nation's first specialty retailer and e-tailer of condoms, announced today the debut of KISS KONDOMs(TM) at Spencer Gifts(R) stores nationwide, on Condomania.com, at Condomania's flagship retail store in Greenwich Village, N.Y., and on KISSOnline.com. As part of the KONDOMs nationwide tour, they are expected to go on sale at music chains, convenience stores and specialty gift shops later this summer.

Launched in concert with Gene Simmons Tongue Magazine, the first KONDOM in the KISS KONDOM product line, "Tongue Lubricated," features a bright red lubricated latex condom and images of Simmons sporting his signature pose -- his fully extended tongue -- on the condom wrapper and box. In a riveting second punch, the KISS KONDOM product line will be extended in the fall to include Studded Paul KONDOMs, featuring studded latex condoms and images of Paul Stanley on the packaging. Shortly thereafter, Love Gun Protection KONDOMs will be introduced, featuring extra strength latex condoms and images of the whole group on the packaging.

Significantly, KISS KONDOM packaging is the first ever to display a color photographic image of a person or licensed property on both the condom wrapper and on the box intended for commercial distribution.

The massive KISS following that spans four decades and millions of fans will ensure that KISS KONDOMs will reach a targeted audience not currently tapped by traditional methods and products. "Condomania always looks for innovative ways to celebrate safer sex and to make it as enjoyable and non-intimidating an issue as possible," commented Glickman. "KISS KONDOMs will be responsible for creating new markets and accessing difficult-to-reach buyers." KISS KONDOMs will be sold in three packs with a suggested retail price of $4.95.

"Safer sex is everyone's responsibility; it's ours to try to make it fun," states Stanley. Adds Simmons, "Men should use condoms the first time and every time, which is why KISS KONDOMs are coming out."

About Condomania(R)

Condomania, America's and the web's first condom store, was established June 1991, by Adam Glickman, who is considered to be one of the nation's foremost experts on condoms and safer sex issues. Both Condomania's website, Condomania.com and its flagship retail store in New York City, assist and educate shoppers of every age, sex, culture and sexual orientation in the purchase of condoms and safer-sex products, making safer sex fun, hip and accessible.

About KISS(R)

Since 1972, KISS has sold more than eighty million records and is the music industry's all time merchandising and licensing leader with over a billion dollars in revenue, half of that generated in the last 5 years, and 2,500 licensed products around the world.

About Spencer Gifts(R)

Spencer Gifts, LLC, is a unit of Universal Studios (Universalstudios.com), a part of CANAL , the TV and Film division of Vivendi Universal, a new global leader in media and communication.

Editors Note: Paul Stanley, Gene Simmons, and Adam Glickman are available for commentary and interviews.

Note: A Photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.060402/bb2

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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