WideRay and Sony Style Spin Spider-Man Web of Wireless Data

Business Wire, June 5, 2002

Business Editors & High-Tech/Entertainment Writers

SAN FRANCISCO--(BUSINESS WIRE)--June 5, 2002

Jack Mobile Caching Servers in Sony Style Windows in San

Francisco, New York and Chicago Feature Sony Pictures' Spider-Man

Movie Content and Sony's New s2 Sports Product Line

Fans of the international blockbuster film Spider-Man don't need superhuman reflex skills to access the latest information on their favorite superhero or the coolest new Sony products. The Sony Style stores have partnered with WideRay -- developers of wireless beaming technology -- to turn their retail storefront windows in New York, in San Francisco's Metreon--A Sony Entertainment Center and at the Sony Gallery in Chicago into interactive displays for Sony Pictures Entertainments' action-packed film and now Sony's new s2 line of sports products.

WideRay provides a unique, interactive way for Personal Digital Assistant (PDA) users to download content from the visually engaging Sony Style store windows. Users simply point their handheld device, such as a Sony Clie PDA, at the WideRay Jack in the store window and download the latest news, images and product information about Sony's latest s2 line. The windows recently featured downloadable Spider-Man content that included movie images, theater information, show times and other fun facts. For a look at the previously featured Spider-Man content and the new Sony s2 product line and what Sony Style passers-by currently download to their PDAs go to www.wideray.com/sony/.

"The WideRay platform is a perfect fit for Sony Style because it gives passers-by a fun way to learn more about Sony's newest products, and it provides an interactive component for our ever-changing window displays," said Christine Belich, executive creative director for Sony Style retail stores. "Spider-Man has been a sensation throughout the world and WideRay's Jack enabled pedestrians to share in the excitement by downloading the content from our windows. It's both entertainment and technology, which is exactly what the Sony brand is all about. We're anticipating the same great user experience with the exciting new Sony s2 product line."

Sony Style interactive window displays now feature a guide to the new Sony s2 line of sports products. The content can be downloaded in seconds to any Palm or Pocket PC handheld device. WideRay Jacks premiered in the Sony Style 2001 holiday windows. Sony Style plans to use additional Jacks in stores to deliver individual product information, and gift guides for the Sony Style customer.

"The WideRay Jack turns static retail displays into content-rich, 24-7 product marketing tools," said Brandon Berger, WideRay's director of marketing. "Coupled with the exciting window displays that Sony Style is known for, the product provides an interactive component for extending the sales process."

About Sony

Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Music Entertainment Inc., and Sony Computer Entertainment America Inc. Sony recorded consolidated annual sales of over $58.5 billion for the fiscal year ended March 31, 2001, and it employs 181,800 people worldwide. Sony Corporation of America recorded over $17.4 billion in sales in the U.S. for the fiscal year ended March 31, 2001. Sony Corporation of America's homepage is: http:/www.sony.com/SCA/index.html.

About WideRay

WideRay is an equipment and integrated platform provider focused on the high-speed, on-location wireless data services market. WideRay has developed a single-box architecture for deploying centrally managed, low-cost wireless data services in scale. WideRay's customers and partners include Land Rover, Metreon--A Sony Entertainment Center, Motorola, Palm, Inc., Penton, San Francisco Giants, Sundance Film Festival, and Worldcom. WideRay is privately held and located in San Francisco, Calif. For more information about WideRay, please call 415/263-2800 or toll free at (877) WIDERAY (943-3729) and visit our Web site at www.wideray.com.