Engage Joins Online Publishers Association as Associate Member

Business Wire, June 5, 2002

Business/High Tech Editors

NEW YORK--(BUSINESS WIRE)--June 5, 2002

The Online Publishers Association (OPA) announced today that Engage, Inc. (Nasdaq:ENGA) has become an associate member of the organization.

Associate status with the OPA is open to vendors and organizations that support the online publishing business but are not, themselves, publishers.

Through credible research and ongoing communications, OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good.

"We're delighted to form a relationship with OPA as we believe the organization upholds the highest standards in Internet publishing," said Christopher Cuddy, Engage president and CEO. "By joining OPA, we believe that Engage will have a better understanding of the market challenges facing online publishers and therefore be better equipped to meet their needs."

Michael Zimbalist, executive director of the OPA, said: "We are pleased that Engage is becoming an associate of the OPA. Our associates provide important services in support of online publishing, and we look forward to working with them as we continue to advance our goals and move the industry in a positive and healthy direction."

For more information about becoming an associate of the OPA, visit http://www.online-publishers.org/associate_members.html.> About Engage, Inc.

Engage, Inc. (Nasdaq:ENGA) is a leading provider of software solutions and services for advertisers, marketers and publishers. Engage's digital asset management and workflow automation software enables the creation, production and delivery of marketing and advertising content more quickly and efficiently, increasing time-to-market advantages, boosting productivity and ultimately driving higher ROI from marketing programs and advertising campaigns. The Company's ad management software enables the design and delivery of competitive online advertising products, providing online publishers with a business platform to derive greater efficiencies and greater results from their advertising business. A majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI), Engage is headquartered in Andover, Massachusetts, with European headquarters in London and offices worldwide. For more information on Engage, please call 877/U ENGAGE or visit www.engage.com.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 61.5 million visitors, or 55.2% of the total Web audience. (Source: Jupiter Media Metrix, March 2002). For more information about the Online Publishers Association, visit www.online-publishers.org

Engage Statement Under the Private Securities Litigation Reform Act ======================================================================

This press release includes forward-looking statements about us, including statements that by joining OPA, Engage will be better equipped to understand of the market challenges facing online publishers and to meet publishers' needs. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks are detailed in our 2001 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.