Burda Ciscom Unites Information Technology Worlds with Vitria's BusinessWare; Leading German ASP selects Vitria for Global Backbone

Business Wire, March 11, 2002

Business Editors

SUNNYVALE, Calif. & OFFENBURG, Germany--(BUSINESS WIRE)--March 11, 2002

Vitria (Nasdaq:VITR) today announced that Burda Ciscom has selected Vitria as its global standard for integration. Burda Ciscom provides branch-oriented "customer relationship management (CRM)-for-rent" media, mail order and e-commerce solutions that optimise the entire range of customer relationships. By employing Vitria's BusinessWare, Burda Ciscom adds open interfaces to its system environment, ensuring standard communication within and across its customer's installations.

Vitria provides the core communication infrastructure within the Burda Ciscom system environment and guarantees efficient and standardised communication between its CRM, order management, data warehouse and computer telephony integration (CTI) solutions.

This ensures that the Burda Ciscom system environment remains flexible and easy to maintain, which is vital any application service provider (ASP) business. Customers who order new ASP functionality will have them running integrated to other processes within days instead of months. Vitria will also be used to automate internal Burda Ciscom business processes, to connect ASP customers and to automatically integrate all internal and external business processes.

"When faced with the strategic decision on a company-wide integration infrastructure, Burda Ciscom opted for BusinessWare because Vitria offers an innovative and market-proven standard solution," said Alexander Markert, manager, Business Development at Burda Ciscom GmbH in Offenburg. "Vitria's history, philosophy and market positioning qualify the company to become a reliable long-term partner for Burda Ciscom."

Martin Schroder, managing director, Central Europe at Vitria in Munich added: "Burda Ciscom's choice of Vitria for the automation of the mission-critical business added processes reinforces our European marketing strategy. BusinessWare is an integration platform that satisfies the demanding requirements of companies looking for rapid and complete integration of their ASP offerings."

Burda Ciscom GmbH is a joint subsidiary of the Hubert Burda Media companies Burda Direct and Burda Systems.

About Vitria

Vitria Technology, Inc. (NASDAQ:VITR) is the leading provider of innovative integration solutions. The company pioneered the enterprise application integration market in 1994 and the use of business process management in 1997, and is now the first integration solution provider to solve integration challenges through collaborative applications. With 35 offices around the world, Vitria's customer base includes such companies as Bell South, The Blue Cross Blue Shield Association, BP, DaimlerChrysler Bank, Dana, Generali, The Goodyear Tire & Rubber Company, PacifiCare Health Systems, Reynolds and Reynolds, Schneider Logistics, Sprint, Trane, and Trans Union, and The United States' Departments of Defense and Veteran's Affairs. For more information call 408-212-2700, email info@vitria.com or visit www.vitria.com.