Greenfield Online to Provide Online Data Collection Solutions for Three New Partners, Hall & Partners, MORPACE International, and MRSI

Business Wire, March 13, 2002

Business Editors

WILTON, Conn.--(BUSINESS WIRE)--March 13, 2002

Greenfield Online, Inc., a leading provider of online data collection services, has built a robust partner program and now serves the online data collection needs for a number of research companies, including a total of 16 partners.

The Greenfield Online partner program was developed in September 2001 and gained momentum after the company sold its custom research division to Taylor Nelson Sofres Intersearch in February 2002. "We discovered that prior to the sale, many of our clients and prospects were apprehensive about working with us, as we were direct competitors," says Greenfield Online CEO, Dean Wiltse. "Now, clients and prospects alike appreciate our focus on providing best-in-class online data collection solutions."

Greenfield Online enables clients to conduct online research without making investments in technology or infrastructure and offers unsurpassed access to survey respondents, including both its panel of 1.2 million and access to MSN sampling capabilities.

The most recent additions to the partner program include three companies, Hall & Partners, MORPACE International, and MRSI.

Hall & Partners is a full-service brand and communications specialist research consultancy that enables clients to build stronger brand relationships by providing them with guidance on how a brand or communications strategy should be developed by providing insights from research.

MORPACE International specializes in innovative proprietary solutions to business problems as well as custom research designs and analyses. The solutions offered are efficient, effective, state-of-the-art and action-oriented, and clients rely on MORPACE's expertise in market definition and segmentation, product design and marketing, brand and image positioning, pricing and marketing strategy, as well as CRM initiatives.

MRSI is a full-service market research firm specializing in qualitative, quantitative, Hispanic, and Internet-based marketing research. Since 1973, MRSI has been providing custom research solutions to consumer and business-to-business companies across a wide range of industries including consumer packaged goods, healthcare, agriculture, consumer and professional services, restaurants, telecommunications, and retail.

When asked about the success of the partner program, Keith Price, vice president, client development for Greenfield Online said, "Our partners appreciate our full-service solution, especially Greenfield Online's deep domain expertise. Greenfield Online has been conducting online research since 1994 and was an Industry pioneer. The knowledge that we have amassed is applied to every project that we conduct."

About Greenfield Online

Greenfield Online, Inc. has pioneered the concept of conducting marketing research via the Internet and has developed unsurpassed sampling capabilities, including one of the largest and most robust online research panels, as well as the ability to recruit from the Microsoft Network, which receives more than 65 million unique monthly visitors. Greenfield Online combines these sampling capabilities with vast research experience and world-class tools and technologies to serve the data collection and infrastructure needs of research and consulting companies.