Dualstar Interactive and Club Acclaim Ship 'Mary-Kate and Ashley Girls Night Out' for Game Boy Advance

Business Wire, March 14, 2002

Entertainment Editors

BEVERLY HILLS, Calif. & GLEN COVE, N.Y.--(ENTERTAINMENT WIRE)-- March 14, 2002

America's #1 Selling Girls' Video Game Property from the Mary-Kate

and Ashley Brand Delivers Hip Fashions and Dance Floor Action

to Next-Generation Hand-held Game System

Enhancing the highly successful lineup of America's #1 selling celebrity-based video game property for the girls' software market, Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, and Club Acclaim, a division of Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that they have shipped mary-kateandashley Girls Night Out for the Game Boy(R) Advance.

Currently available at retail outlets nationwide, mary-kateandashley Girls Night Out underscores the increasing popularity of the Mary-Kate and Ashley brand in girls' interactive software, and joins a portfolio of titles that are highly regarded among consumers and the media. Acclaim is supporting the title with an integrated marketing campaign, including targeted TV and print advertising, and cross-promotions with the Mary-Kate and Ashley brand's best selling books, videos and fashion dolls. In addition, the Company has created a special promotion with America Online (AOL), whereby the online service will be providing exclusive hints and tips for the product throughout the month of March, as well as a link to mary-kateandashley.com.

"The Mary-Kate and Ashley franchise appeals to an increasingly broader audience, which allows us to enhance our portfolio with innovative products that strengthen our leadership position within the category," said Christina Recchio, Club Acclaim Senior Brand Manager. "mary-kateandashley Girls Night Out combines fashion, music and dancing, and delivers an immersive experience that captures what's in vogue with today's girls."

"mary-kateandashley Girls Night Out builds upon the proven success of video games from Acclaim and illustrates the vast global strength of the Mary-Kate and Ashley brand," said Dualstar CEO Robert Thorne. "We are committed to creating excellent products for kids, `tweens and teens, which bare the Mary-Kate and Ashley brand and are excited to have this title join this successful family of products."

Developed by Dualstar and Powerhead Games, mary-kateandashley Girls Night Out for the Game Boy(R) Advance features a combination of the hippest fashions and the coolest dance moves to rock the party right with Mary-Kate and Ashley. Girls Night Out will offer an array of exciting features, including:

-- Dressing up for a girls night out by selecting different hairstyles, shirts,
pants, shoes and accessories to achieve the hippest look on the dance floor;

-- Choosing dance music from cool styles, such as Techno, House and Disco;

-- Working the turntable "Old School' style, by creating and saving dance
mixes;

-- Multiple dance combinations and cool moves, which get even hotter as players
progress throughout the game;

-- Many hidden secrets, dance steps, songs and clothes;

-- Dance moves motion-captured from a top NYC hip-hop dancer.

mary-kateandashley Girls Night Out for the Game Boy(R) Advance is currently available at a suggested retail price of $29.99. For more information about Club Acclaim's entire lineup of mary-kateandashley video games, please visit www.clubacclaim.com.

About Dualstar Entertainment Group

Named the most powerful young women in Hollywood by The Hollywood Reporter, Mary-Kate and Ashley are the centerpiece of the most successful girls brand in America, with 2002 retail sales approaching U.S. $1 billion, with the #1 girls video franchise in America through Warner Home Video (Dualstar Video is the #1 family entertainment supplier to industry leader Warner Home Video), the #1 girls videogame franchise in America through Acclaim Entertainment, the #1 celebrity fashion doll line in America through Mattel and the #1 girls book franchise in America through Harper Entertainment/Parachute Press.

The expansion of the Mary-Kate and Ashley brand follows the huge sales success of the Mary-Kate and Ashley brand lifestyle line of apparel, accessories and now cosmetics and hair products at Wal-Mart in America, as well as the unprecedented very recent launch success of the Mary-Kate and Ashley brand lifestyle line of apparel and accessories at Wal-Mart Canada and the upcoming launch in the U.K. of the Mary-Kate and Ashley brand lifestyle line of apparel and accessories at ASDA (Wal-Mart's U.K. division). The Mary-Kate and Ashley brand at Wal-Mart is the fastest-growing `tween and teen line of apparel, accessories and domestics in America, featured at over 2,700 Wal-Mart stores, with sportswear, swimwear, footwear, hats, socks, sunglasses, optical frames, daywear, bodywear, sleepwear, hair accessories, purses, umbrellas, book bags, backpacks, jewelry, watches, stationery, posters, calendars, domestics, home furnishings, and soon health and beauty products. Dualstar is expanding the line at Wal-Mart later this year with the launch of home decor and social-expression products.