Wildfire Communications Debuts WildTones At CTIA 2002 — Booth #4183; Mobile Subscribers Take Center Stage with Industry's First Sing-Your-Own-Ringtone Service

Business Wire, March 14, 2002

Business/Technology Editors

CTIA Wireless 2002

WALTHAM, Mass.--(BUSINESS WIRE)--March 14, 2002

Roll over, Beethoven. We'll sing it our way, Frank. Give us a break, Britney. Wildfire Communications, Inc. today announced the availability of WildTones(TM), a unique sing-your-own-ringtone service that enables wireless carriers to grow market share and drive revenue by letting their subscribers create highly personalized ringtones to match their individual personalities and musical preferences--with just their phones.

With WildTones, subscribers simply hum the tune of their choice directly into their wireless phone. WildTones translates the tune into a ringtone that is delivered to the subscriber's handset as an SMS message. It's as simple as that. No complicated Web sites. No creative limitations.

"WildTones is the ultimate in custom ringtones. Any tune you can think of can become your personal ringtone," said Mel Laakso, Wildfire CEO. "We expect the product's ease of use and capacity for self-expression to drive consumer adoption among all market segments, but especially among teens and young adults who presently constitute the vast majority of custom-ringtone users."

The revenue from ringtones is forecast to reach $2 billion by 2005 according to Durlacher Research. WildTones enables service providers to capitalize on this opportunity and to differentiate themselves in today's fiercely competitive market.

WildTones is the latest offering from Wildfire Communications and is in direct line with the company's commitment to providing innovative technologies that "humanize" communications. The company has also developed and markets a Carrier Edition and Enterprise Edition of its award-winning, voice-activated Virtual Assistant--Wildfire(R).

WildTones will be featured at the Wildfire booth (#4183) during CTIA 2002 in Orlando, March 18-20.

About Wildfire Communications, Inc.

Wildfire Communications, Inc., headquartered in Waltham, Mass., is a pioneer in the field of virtual assistant technology. The company develops and markets the Wildfire(R) suite of products offered to corporate enterprises and telecommunications companies. Wildfire's mission is to "humanize" technology to enhance the connectivity between people, and between people and information whenever, wherever and however they want. Wildfire Communications, Inc. is located at 343 Winter Street, Waltham, MA 02451 USA. For more information about Wildfire Communications, or for a demonstration of the Wildfire Assistant visit the company's Web site at www.wildfire.com.

Note: WildTones is a trademark and Wildfire is a registered trademark of Wildfire Communications.