infoUSA to Expand Email List Brokerage and Management Business; Acquisition of DoubleClick Division Creates Largest Hi-Response Opt-in Email File

Business Wire, March 15, 2002

Business Editors & Technology Writers

OMAHA, Neb.--(BUSINESS WIRE)--March 15, 2002

infoUSA, (Nasdaq:IUSA) the leading provider of proprietary business and consumer databases and sales and marketing solutions, today announced that it plans to expand its leadership in the growing email marketing industry through its recent acquisition of the Email List Services Division of DoubleClick. As a result, infoUSA now offers the industry's largest hi-response opt-in email file with a total of 70 million consumer and business emails under management. Combined with infoUSA's premier position in traditional direct marketing, this creates the largest and most comprehensive offering of direct marketing tools and technology in the on-line and off-line worlds.

Ed Mallin, President of Walter Karl, infoUSA's List Management and List Brokerage Division, said, "This is a great acquisition for Walter Karl - combining the talent and expertise of DoubleClick's Email Services Division with the Walter Karl Interactive team creates a powerful sales force with proven expertise in a growth market. The proprietary DoubleClick List Selector technology will be a home run for all of our products and services by helping list owners to better manage and optimize their lists, and allowing list renters and advertisers to target and track customized emails from an array of highly responsive email lists."

Vin Gupta, Chairman and CEO, infoUSA, commented, "We are very pleased to have achieved a dominant position in the digital direct marketing arena which perfectly complements our leadership in the traditional direct marketing industry. We anticipate considerable cross-selling opportunities, growing revenues from both sets of customers by combining these on-line capabilities along with our comprehensive offering of products and services. With the ability to seamlessly link these services, infoUSA will truly be a one-stop shop for all our customers' needs in both the real and virtual worlds."

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO) and America Online (Nasdaq:AOL). Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.