Mitchell's New Online Store Simplifies Customer Access to Its Books, CDs, Videos and Training and Education Products; Purchases Are Only Two Mouse Clicks Away

Business Wire, March 18, 2002

Business Editors and High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--March 18, 2002

Mitchell International today announced the launch of the virtual Mitchell Store, which enables customers to more easily locate and purchase Mitchell's books, CDs, videos and training and education products online.

The store is located on the company's Web site at www.mitchell.com.

"We are committed to providing our customers a choice of purchasing options," said Gail Sloan, Mitchell Publications product manager. "Now, with only two clicks of the mouse, a customer can quickly find an item online and add it to his or her virtual shopping cart."

The store simplifies online purchase by organizing the products both alphabetically or by category -- collision repair, estimating, frame dimensions and training & education. A brief description helps guide the customer to the right product.

"The Mitchell Store is another example of how Mitchell is using technology to make its products, services and training materials more easily accessible to customers," said Sloan.

About Mitchell International

Mitchell International, founded in 1946 and with headquarters in San Diego, is The Source for information software and e-business solutions for the insurance and collision repair industries. Providing services that enhance productivity, profitability and customer satisfaction, Mitchell facilitates several million electronic transactions between more than 16,000 business partners each month. Mitchell's own parts and labor database, a critical connectivity point between shops and insurers, is trusted for its accuracy and respected as the industry standard. For more information on Mitchell, call Chris Andrews, marketing director, 858/578-6550, ext. 8321. Visit our Web sites at www.mitchell.com and www.emitchell.com.